Category Manager
11 hours ago
The Category Manager will be responsible for providing key analytics and category insights to retailers to ensure Ferrero is well-positioned to grow both the category and the Ferrero business.
This role will work closely with key retailers' teams to manage the position of Ferrero products at the point of purchase and drive category growth strategies via the 4 Ps (price, promotions, position, and product), based on aligned shopper, category, and market insights.
Main Responsibilities- Develop the customer point of purchase vision for responsible categories, particularly the lead channel customers
- Contribute to internal business plans for the relevant channels, using shopper, consumer, and channel insights
- Define and implement tools and projects to support the strategic development of the retail-mix: ranging, space management, visibility, price/promotions
- Propose effective space management/shelf layouts for categories by channel and customer, including planogram creation and support for customers/channels as needed
- Conduct thorough market research and analysis to gain insights into market trends, competitor performance, shopper preferences, and other relevant data to ensure efficient assortment and optimum range for each Ferrero product
- Own category range reviews, promotion (including shelf price) analysis, create shelf position recommendations by channel and key customer, as well as shelf review analysis for the customer/channel
- Develop customer category growth driving initiatives in the areas of product (range, planogram), in key customers
- Assist with creation of category strategy drivers to drive sustainable growth for assigned portfolio/categories
- Implement, measure, and review performance, review respective KPIs to determine focus areas and opportunities
- Identify business opportunities and continuously evolve category development plans by key customer and lead channel
- Provide effective, actionable insights that are focused on supporting our plans with the retailers
- Proactively manage range performance in key customers to avoid unexpected deletions or stock management issues
- Manage New Product Development go-to-market execution and performance tracking by key channel and customer, partner closely with the marketing and sales teams to develop ideal ranges and activations
- Own the Customer category team relationships (including merchandising/buying team analysts)
- University degree
- Relevant experience in FMCG industry in category management roles, commercial, and retail experience is preferred
- Good knowledge of trade, market, sales channel, and marketing
- Proven experience in market analysis, category management, or related, with the ability to draw actionable insights from data
- Strong analytical capabilities, problem-solving, and result orientation
- Ability to communicate effectively across different teams and present complex information in a clear and concise manner to a range of stakeholders
- Advanced customer management, ability to manage multiple priorities
- MS Office proficiency, experience with market research tools, and other data analysis software
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise.
We are committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities.
We believe all of our people are equally talented in their own way.
In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero.
The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
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