Senior Digital Marketing Manager

5 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $150,000

As a strategic marketing leader, you will play a pivotal role in steering integrated digital campaigns and driving measurable growth.

About the Role

This position is instrumental in forging partnerships with key industry players, aligning cross-functional teams, and accelerating performance across digital channels.

  • Digital & Performance Marketing:
    • Develop mid to long-term strategies to deliver on direct response marketing.
    • Lead the strategy and execution of direct response marketing across email, lead generation, programmatic display, paid social, video, native, and mobile channels.
    • Build and deliver high-performing, cost-efficient campaigns focused on scalable return on investment and continuous optimisation.
    • Collaborate closely with creative, content, analytics, and data teams to align audience segmentation, messaging, and testing frameworks.
    • Own marketing performance reporting and insights, using data to inform budget allocations and strategic pivots.
    • Manage external agency and vendor relationships to ensure high-impact delivery and best-in-class media performance.
  • Strategic Partnerships and Business Development:
    • Develop and execute partnership strategies with major publishers to amplify reach and deliver targeted performance outcomes.
    • Identify and pursue new business opportunities through strategic pitches, collaboration with creative and data teams, and tailored media solutions.
    • Serve as a strategic advisor and trusted point of contact for clients, building long-term relationships grounded in results and insight.
    • Present quarterly and annual forecasts to senior stakeholders, incorporating deep commercial planning and strategic analysis.

We partner with leading educational institutions, professional associations, and publishers to simplify complex decisions and help individuals choose courses that suit their lifestyle and career goals.

Our collaborations extend our reach and impact across trusted platforms.

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