Data-Driven Marketing Strategist

6 days ago

Sydney, New South Wales, Australia beBeeMeasurement Full time $140,000 - $160,000
Marketing Measurement Expert

We are seeking a skilled Marketing Measurement Expert to join our team. This role will partner with clients and internal stakeholders to develop tailored measurement strategies that drive brand and business outcomes.

The ideal candidate will have a deep understanding of measurement solutions, including experimentation, incrementality, attribution, Media Mix Modeling, causal and inference analysis. They will be able to solve complex problems through experimental design and analysis.

This is an exciting opportunity for a highly-driven individual who is passionate about marketing science and data-driven thinking. If you are looking to make a meaningful impact in a fast-growth environment, we encourage you to apply.

  • About the Role:

  • To serve as the measurement subject matter expert for the verticals supported, providing strategic guidance and thought leadership to clients and internal stakeholders.

  • Collaborate with clients to understand their business objectives and develop tailored measurement strategies that drive brand and business outcomes.

  • Develop actionable presentations using data to communicate measurement findings and insights to clients in a clear and persuasive manner.

  • Leverage in-depth experience with incrementality methodologies (BLS, CLS, MMT) to accurately measure the impact of client investments.

  • Apply knowledge of MTA and MMM to optimize measurement solutions and provide actionable insights.

  • Partner with cross-functional teams to align measurement efforts with company-wide goals and ensure consistency across verticals.

  • Deliver regular updates and reports to internal stakeholders, contributing to decision-making and strategy development.

  • Minimum Qualifications:

  • Minimum 5 years of experience in digital advertising or large marketing organizations; ideally in measurement/analytics related role.

  • Deep understanding of measurement solutions including experimentation, incrementality, attribution, Media Mix Modeling, causal and inference analysis.

  • Proven ability to solve inferential problems through experimental design and analysis.

  • Proven ability to uncover the core problem and develop/execute a plan to solve for the problem.

  • Proven ability to lead and influence XFN stakeholders.

  • Preferred Qualifications:

  • Proficiency in Exploratory Data Analysis (EDA) with R, Python, SQL or HIVE.

  • Familiarity with Retail Media Networks or privacy-first measurement systems (ex: clean rooms) is a bonus.

  • Ability to work effectively in a fast-paced, global environment with exceptional time-management and goal-oriented task management skills.

  • Experience in both digital brand and performance marketing.

About Us:

We are a leading destination for short-form mobile video, inspiring creativity and bringing joy to our users. Our mission is to empower creators and viewers alike, fostering a community that celebrates self-expression and imagination.

As a member of our team, you will have the opportunity to contribute to innovative projects, collaborate with talented individuals from diverse backgrounds, and grow professionally in a dynamic and supportive environment.

Join us on this exciting journey and discover the possibilities that await you

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