Digital Marketing Specialist

3 weeks ago

Sydney, New South Wales, Australia The Aje Collective Full time
About the Role

We are seeking a highly skilled Digital Marketing and CRM Executive to join our team at The Aje Collective. As a key member of our marketing team, you will be responsible for developing and executing targeted email and SMS marketing strategies to enhance business objectives.

Key Responsibilities
  • Plan, present, and build email and SMS campaigns to drive business growth
  • Identify effective subject lines, send times, email templates, and product strategies to optimize campaign performance
  • Share insights from testing with the wider team to improve their channels and educate them on creative insights and customer behavior
  • Support the planning and execution of digital marketing campaigns across platforms, including Google Ads, Meta, and Affiliates
  • Collaborate with agencies to execute digital marketing strategies and enhance performance based on business objectives and targets
  • Assist the Senior Performance Marketing manager with daily, weekly, and monthly reporting and performance analysis
  • Maintain and manage audiences in Klaviyo, Facebook Ads Manager, and Google Ads, including building segments, lookalikes, and prospects
  • Analyze campaign data to identify actionable insights and opportunities
  • Collaborate with the Marketing, Ecommerce, and Creative team to plan and brief CRM and digital marketing campaigns
  • Conduct market research to identify trends, insights, and opportunities for campaigns
Requirements
  • 2-3 years of experience in a similar role
  • Tertiary qualification in Marketing or Business
  • Demonstrated experience in Digital Marketing and CRM, including skills in Klaviyo, Yotpo, Facebook Ads Manager, and Google Ads
  • Proven experience with running email, SMS, and digital marketing/performance strategies
  • Experience creating and delivering successful acquisition and retention strategies
  • Experience with Google Analytics and other reporting platforms
  • Prior experience of liaising with agencies or platforms
What We Offer
  • Generous salary packaging
  • Employee discounts, staff wardrobes, pre-order programs, clothing allowances, and regular sample sales
  • Training and development programs to support your growth
  • Celebrate milestones with Aje leave benefits
  • Access to our comprehensive Employee Assistance Program to support your wellbeing

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