Dynamic Campaign Strategist

**Job Description**

As a strategic project leader, you will be responsible for the delivery of innovative brand and marketing campaigns that strengthen the AFL brand and drive fan engagement across Australia.

The ideal candidate will have proven experience in managing integrated creative campaigns from concept to delivery. They will work collaboratively with internal brand, marketing, and creative teams to produce compelling campaigns that resonate with AFL and AFLW's diverse audiences.

The role offers an exceptional opportunity to deliver high-impact creative campaigns that drive audience engagement, brand awareness, and fan connection.

Key Responsibilities:

• Develop a deep understanding of AFL and AFLW brand strategy, target audiences, and content portfolio to deliver effective marketing campaigns.
• Oversee creative projects from initiation to completion, ensuring alignment with brand objectives and delivery of expected outcomes with clear production timelines and approval strategies.
• Ensure smooth delivery of brand and marketing campaigns across multiple channels, including video, social media, editorial, digital platforms, and traditional media.
• Collaborate with Brand Managers, Creative Director, Marketing and Creative Teams, while managing timelines, budgets, resources, and stakeholder expectations.
• Collaborate with Studio Manager on priorities and production resources for projects, ensuring assets are delivered on time, and to vision.
• Engage relevant stakeholders within AFL, as well as commercial partners and clubs, when required.

Client & Stakeholder Management:

• Serve as the primary point of contact during project execution, facilitating communication between creative, brand, marketing, and operational teams.
• Build and maintain strategic relationships with AFL Brand Teams, Marketing Departments, and internal creative stakeholders.
• Interpret and action creative briefs efficiently, coordinating cross-functional teams to develop innovative brand solutions.
• Build credibility with stakeholders by assuming the role of trusted advisor to manage creative ambiguity and problem-solve production challenges.
• Identify opportunities for creative excellence and brand enhancement through exceptional project delivery.

Financial Management:

• Monitor project budgets, ensuring delivery within financial parameters.
• Provide accurate quotes and oversee supplier invoicing and project reconciliation processes.
• Track expenses and deliver regular financial reporting.

Operational Excellence:

• Coordinate production timelines across multiple media formats and distribution channels.
• Anticipate project needs and manage creative workflow to prevent bottlenecks.
• Identify process improvement opportunities and implement creative production best practices.
• Maintain detailed project documentation and support creative asset management systems.

Our Culture:

We strive to be a workplace for everyone. We're committed to promoting and protecting the safety and wellbeing of children and young people in our care.

The Perks:

• Play The Day Your Way – a flexible approach to your working life.
• My Development – lean into the AFL's My Development program consisting of on-the-job training, coaching and mentoring, and formal learning.
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace.
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts.

Why Apply:

This is a max-term parental leave cover until December 2026.

Join our team today and become a part of our dynamic environment