
Brand Advocate
4 days ago
We are seeking an experienced and creative professional to join our Talent Acquisition team as an Employer Brand Specialist. This role will involve planning and executing marketing strategies to elevate our reputation as the employer of choice for veterinary professionals and clinic-support talent across Australia and New Zealand.
">The successful candidate will be responsible for developing and governing our Employer Value Proposition (EVP), ensuring it is evidence-based, differentiated, and resonates with diverse talent segments. They will also be responsible for embedding EVP pillars across all external marketing, candidate touchpoints, internal communications, and onboarding materials.
">Key responsibilities include:
">- Developing and refining our EVP, ensuring it meets the needs of diverse talent segments.">
- Embedding EVP pillars across all external marketing, candidate touchpoints, internal communications, and onboarding materials.">
- Partnering with the Marketing team to plan, optimize, and execute recruitment campaigns across paid and owned channels.">
- Collaborating with the Talent Acquisition leads to ensure marketing spend is strategically directed towards the highest-priority talent segments.">
- Overseeing the careers site and landing pages, ensuring seamless integration with ATS/CRM systems for a smooth candidate journey.">
- Supporting the Recruiters and Sourcing team in developing high-quality communication materials for CRM activities.">
- Coordinating the creation of authentic content to showcase life at VetPartners.">
To be successful in this role, you will need:
">- 3+ years of experience in employer branding or related consumer marketing roles.">
- Proven track record in creating and executing marketing campaigns, with strong expertise in analytics tools.">
- Experience in content production and storytelling across social platforms.">
- Excellent stakeholder management skills with the ability to influence cross-functional leaders and external agencies.">
As an Employer Brand Specialist at VetPartners, you can expect:
">- A dynamic and supportive community where your contributions are valued and your growth is nurtured.">
- A collaborative culture that fuels innovation and fosters personal and professional growth.">
- Opportunities for growth through ongoing training, mentorship, and career advancement opportunities tailored to your development.">
- Flexible working arrangements and support to maintain a healthy balance between your professional and personal life.">
- The chance to make a positive impact on pets and their owners by contributing to meaningful projects that advance animal healthcare and welfare.">
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