Head of Growth Marketing

2 weeks ago

Sydney, New South Wales, Australia CMC Markets Full time
About the Role

We are seeking a seasoned Growth Marketing professional to lead our regional growth efforts in Australia. As Head of Growth Marketing, you will be responsible for developing and executing a data-driven growth strategy to drive business expansion in the region.

Key Responsibilities
  • Lead a cross-functional growth workstream to support regional business revenue goals, prioritizing high-impact projects and improving execution velocity and quality.
  • Manage and grow a high-performing growth marketing team, fostering a culture of creativity and continuous improvement.
  • Develop a lifecycle vision, defining critical short- and long-term priorities to enhance our retention and lifecycle programs.
  • Drive paid digital and SEO strategy to deliver efficient acquisition and activation, with a focus on enhanced FPD, improved optimisations, and ongoing testing.
  • Analyse market data and performance marketing data to manage large budgets for paid advertising, maintaining cost efficiency targets.
  • Own website conversion targets, identifying new opportunities and rolling out messaging, UX, and website performance changes in collaboration with Product Marketing and GTM teams.
  • Scale performance marketing channels, including affiliates, search marketing, paid social media, lifecycle, and traditional audio and video advertising.
  • Work closely with marketing data science to implement and maintain a rigorous incrementality-based measurement approach.
  • Stay abreast of the latest trends and technologies in digital marketing, applying best practices to our growth efforts.
Requirements
  • 8-12 years of relevant experience in growth or performance marketing, with a proven track record of supporting scaling businesses.
  • At least 5 years of experience in people management, with the ability to lead, motivate, and develop a team.
  • Extensive experience with incrementality-based measurement approaches and a deep understanding of how to leverage these strategies to scale performance channels effectively.
  • Strong communication skills, with the ability to collaborate and influence executive stakeholders.
What We Offer
  • Competitive salary + annual discretionary bonus
  • Charity give-back days
  • 1 extra annual day of leave for your birthday
  • A dedicated benefits & wellbeing hub, for you to save on groceries, access retailer discounts, and enjoy various resources to enhance your physical & mental wellbeing
  • Receive an extra day of annual leave after each year of service (max 25 days of annual leave after 5 years of service)

CMC Markets is an equal opportunities employer and is committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued, and are able to do their best work.

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