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Head of Growth Marketing

2 months ago

Sydney, New South Wales, Australia CMC Markets Full time
{"title": "Head of Growth Marketing", "description": "Unlock Growth Opportunities with CMC Markets

CMC Markets is a global leader in CFD trading and share investing, with a vision to provide the ultimate online trading experience for everyone to achieve their financial potential. We're seeking a fearless and articulate growth leader to join our Marketing team in Sydney.

Key Responsibilities:
  • Lead a cross-functional growth workstream to support regional business revenue goals by prioritizing high-impact projects and improving execution velocity and quality.
  • Manage and grow a high-performing growth marketing team, fostering a culture of creativity and continuous improvement.
  • Set insights-led retention and lifecycle vision, defining critical short- and long-term priorities to enhance our program and drive impact.
  • Drive paid digital and SEO strategy to deliver efficient acquisition and activation with enhanced FPD, improved optimisations, and ongoing testing framework.
  • Analyze market data and performance marketing data to manage large budgets for paid advertising across search, social, display, and video while maintaining cost efficiency targets.
  • Own website conversion targets to identify new opportunities and roll out messaging, UX, and website performance changes in collaboration with Product Marketing and GTM teams.
  • Own the strategy for effectively scaling performance marketing channels, including affiliates, search marketing, paid social media, lifecycle, and traditional audio and video advertising.
  • Work closely with marketing data science to implement and maintain a rigorous incrementality-based measurement approach.
  • Stay abreast of the latest trends and technologies in digital marketing, applying best practices to our growth efforts.
  • Build an Audience-First Approach: Putting our target audiences at the centre of every decision we make, developing an understanding of how best to reach and inspire said audiences, and knowing what data to leverage and how to access and interpret it.
  • Be the customer champion by leading VoC work and ensuring feedback to the wider business to drive operational change and product growth.
Requirements:
  • 8-12 years of relevant experience in growth or performance marketing, with a proven track record of supporting scaling businesses.
  • Experience scaling budgets to 8 figures and beyond.
  • At least 5 years of experience in people management, with the ability to lead, motivate, and develop a team.
  • Extensive experience with incrementality-based measurement approaches and a deep understanding of how to leverage these strategies to scale performance channels effectively.
  • Strong communication skills.
  • Proven effectiveness at collaborating and influencing executive stakeholders, distilling complex problems into simple drivers in support of effective decision making.
What We Offer:
  • Competitive salary + annual discretionary bonus
  • Charity give-back days
  • 1 extra annual day of leave for your birthday
  • A dedicated benefits & wellbeing hub, for you to save on groceries, access retailer discounts, and enjoy various resources to enhance your physical & mental wellbeing
  • Receive an extra day of annual leave after each year of service (max 25 days of annual leave after 5 years of service)
  • Social Club, Linked In Learning, and more

CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued, and are able to do their best work.

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