Strategic Marketing Operations Lead

2 days ago

Sydney, New South Wales, Australia beBeeOperations Full time $91,170 - $145,610
Marketing Operations Manager Role

We are seeking a strategic marketing operations manager to lead the orchestration of campaign planning and execution across all business lines. As a key member of our team, you will collaborate closely with sales, marketing, and operations teams to drive growth and success.

The ideal candidate will have a strong knowledge and experience in B2B marketing at SaaS companies, with in-depth marketing automation/CRM experience (ideally Pardot and Salesforce) and expertise in operating ABM platforms like Demandbase or Zoominfo. Additionally, they will possess excellent written and verbal interpersonal communication skills, strong commercial acumen, and a creative approach to problem-solving, innovation, and issue resolution.

About the Role:

  • Campaign Orchestration and Reporting: Develop program strategy, train stakeholders, provide insightful performance reports, and continually fine-tune campaigns for peak performance.
  • Operational Efficiencies: Streamline campaign processes for optimal launches and ongoing improvements.
  • Translation: Transform business requirements into technical specifications for implementation.
  • Audience Management: Use, manage, and enrich data effectively for detailed audience targeting.
  • Nurturing Strategies: Craft and implement programs to guide leads through their lifecycle stages.
  • Analytics and Reporting: Create insightful reports and dashboards to track marketing efficiency and highlight successes/opportunities.
  • Campaign QA: Ensure operational excellence with thorough design and release of pre-launch checks.
  • Conversion Tracking: Work closely with marketers to boost conversion rates through strategic data analysis.
  • Marketing Engine Innovation: Continuously assess and improve our tooling and processes.

You Will Have:

  • Strong analytical and problem-solving skills.
  • Ability to work to meet deadlines while displaying self-motivation, initiative, and flexibility.
  • Excellent project management skills.
  • Proven ability to translate ideas and projects into repeatable processes.

A Day in Your Role:

  • You will be responsible for developing and implementing effective campaign strategies that drive results.
  • You will work closely with cross-functional teams to identify opportunities for process improvement and optimize campaign execution.
  • You will use data and analytics to inform decision-making and drive continuous improvement.

What We Offer:

  • A dynamic and collaborative work environment.
  • Ongoing professional development and training opportunities.
  • A competitive compensation package.

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