Market Development Specialist

1 week ago

Mascot, Australia Boston Scientific Full time
About the Role

The Market Development Specialist – Rhythm Management (MDS) will be a field-based marketing role working closely with sales, product management, and marketing teams to drive growth and expansion of Boston Scientific's Rhythm Management portfolio through strategic market analysis, business development, and customer engagement.

This role combines market insights, identification, and exploration of new business opportunities and pathways to clinical adoption of Boston Scientific's Rhythm Management portfolio. The MDS will engage with key opinion leaders and other critical stakeholders to develop a deep understanding of the clinical and operational challenges faced by healthcare providers, using this knowledge to shape product positioning, messaging, and promotional activities that enhance the referring physician pathway and increase patient awareness of disease states and treatment options as part of a broader go-to-market strategy aligned to customer needs.

Key Responsibilities
  1. Pre-launch Market Assessment: Partner with Product Marketing to gather key opinion leader feedback, validate assumptions, and support the definition of customer targeting, segmentation, and message definition. Identify and define requirements for market development programs to support the introduction of new technologies.
  2. Pre-launch Market Conditioning: Engage key opinion leaders in pre-launch activities (may include participation in advisory boards, pre-launch product evaluations, collection of specific voice of customer feedback, preparation and delivery of sales force training activities in partnership with RM education team). Support the commercial planning process.
  3. Market Activation: Collaborate with commercial organisation in early-stage (and full) launch execution (may include supporting the development of sales force knowledge, mobilization of key opinion leaders to drive product awareness (e.g., live case meetings, case studies), develop and support customer education plans.
  4. KOL Engagement: Identify, engage, and cultivate relationships with key opinion leaders, develop a strategic KOL engagement plan, and leverage KOL relationships to gain insights into emerging trends, unmet clinical needs, and opportunities for product innovation and differentiation.
  5. Market Analysis & Strategy Development: Conduct market research to identify new market trends, opportunities, and identify/assess potential risks; Develop and execute strategic plans to penetrate new markets and expand the company's market share; Identify key competitors and assess their strengths and weaknesses to refine the company's go-to-market strategy; Assess barriers to adoption for clinicians, patients, referrers, and economic buyers.
  6. Business Development: Establish and cultivate relationships with key stakeholders, including key opinion leaders, fellows, procurement, healthcare payers; Develop and implement business development initiatives to drive revenue growth and brand recognition in new and existing accounts; Lead efforts to identify and secure partnerships, joint ventures, or alliances to support market expansion, inclusive of internal (e.g., cross-divisional) and external partnerships.
  7. Product Launch and Sales Support: Collaborate with product management to ensure go-to-market strategy meets customer needs; Support product launch strategies, including sales training, marketing campaigns, and promotional activities in partnership with leading functions; Support the sales team with market insights, competitive analysis, and product positioning to help close deals.
  8. Customer and Market Feedback: Gather customer feedback and market insights to inform future business direction; Provide recommendations to senior leadership regarding market opportunities, pricing strategies, and product positioning based on market intelligence.
  9. Forecasting and Reporting: Provide market intel on current and future trends to ensure accurate forecasts for market demand, sales volumes, and growth opportunities; Provide supporting analysis for annual operating plan.
  10. Quality and Compliance: In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
Key Competencies Required for Success
  1. Strategic Thinking: Demonstrates understanding of mission, vision, and strategies for business unit. Maintains the overall big picture of the business and its interrelationships.
  2. Business Acumen: Uses business and financial knowledge in decision making and when taking action on behalf of the organisation. Demonstrates understanding of fundamental principles and drivers of business performance.
  3. Analysis: Analyses problems and opportunities and their impact on outcomes. Takes fact-based and stakeholder information into account to make sound decisions.
  4. Customer Focus: Identifies internal/external customer needs and ensures the effective delivery of high-quality solutions, products, and services that meet or exceed customer expectations.
  5. Communication: Communicates effectively one-on-one and in groups. Openly shares knowledge and expertise. Listens actively and contributes to the open expression of ideas and opinions.
  6. Collaboration: Works effectively with others across the team to achieve goals. Demonstrates proficient communication and partnership in interactions with others.

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