Marketing Operations
3 months ago
**Job Description Summary**: You will be an analytical, creative & energetic self-starter to work closely with our Business Partners, Marketing Communication Leaders, Field Marketing and Commercial teams to translate marketing strategies into performance tactics. The role is a blend of analytical, creative & technical marketing skills. The role supports the execution of programs through shared services resources including virtual/events, exhibits, collateral/sales tools & includes a strong focus around digital communication platforms.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
**Essential Responsibilities**:
- Web. Assist in developing, creating, and managing web content and analytics.
- Customer Data. Maintain the integrity and effectiveness of database. Identify the best ways to reach, segment and leveraging customer data for more effective campaigns.
- Asset Management. Marketing asset management including localisation of global content, collateral within the SFDC libraries and GE compliance approval systems.
- Communications. Support and drive various communications platforms for both internal and external information. Creative development to support new communication initiatives.
- Digital. Execute, guide and refine digital marketing strategies maximizing impact.
- Collateral. Assistance with the development and coordination of collateral/sales tools including design, production, and distribution.
- Vendors. Third party vendor management for print, design, and logistics.
- Scheduling. Development and maintenance of Program annual calendar.
**Required Qualifications**:
- Bachelor’s degree in Marketing, Digital Marketing, Design, Communications, or related field.
- Proven professional experience in digital marketing, marketing communications or related field.
- Strong analytical and process skills
- Knowledge of Adobe Marketing Cloud an advantage
- Experience in operational and marketing processes
- Ability to influence and collaborate.
- Experience leading or managing projects of various size, duration, and scope.
- Ability to translate strategy into business objectives.
- High level presentation skills
- Demonstrated written and oral communication skills.
- Reliable, responsive, attentive to detail
- Action and results oriented.
- Understanding of commercial data
**Preferred Qualifications**:
- Multiple years of experience in B2B marketing organization and/or healthcare marketing experience
- Strong business acumen, financial and organizational knowledge
- Knowledge and experience of large complex sales and marketing processes
- Must be results-oriented, able to handle multiple tasks of urgent nature and effectively deal with ambiguity.
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
- Flexible working options including working from home and flexible hours
- Competitive salary
- 5 weeks leave (ask about "take 5")
- Generous leave & family policies
- Extensive professional development
- Comprehensive Employee Assistance Program that offers counselling services to you and your family (work and personal issues)
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