Asia eCommerce Strategic Leader

We are seeking a visionary leader to drive growth and innovation across complex go-to-market models and channel partnerships in the Asia eCommerce market.

This role requires a dynamic individual who can create and implement an eCommerce marketing framework, strategy, and plan tailored for the business group in Asia. The successful candidate will also develop and execute channel marketing programs across both Australia and New Zealand.

1. Create a comprehensive eCommerce marketing strategy that aligns with business objectives.
2. Develop and socialize strategic vision and projects aligned with priority channel partners across complex GTM models.
3. Serve as the chief eCommerce evangelizer across the business group and divisions to guide investment and attainment plans.
4. Influence and guide the end-to-end content pipeline to deliver assets to channel partners across GTM models.
5. Drive eCommerce plan attainment through conversion tactical plans, product presence, merchandising, and demand generation programs via joint business planning and test & learn execution.
6. Implement and champion processes to measure, benchmark, and track key eCommerce programs.
7. Identify, select, deploy, and maintain digital shelf tools, technologies, and capabilities to optimize online catalogs.
8. Develop and share best practices through playbooks, online, and in-person training sessions.
9. Provide eCommerce and Product Experience Management thought leadership focused on strategy, best practices, trends, technology, and process improvements.
10. Direct and conduct external analysis related to trends, value chain, situation analysis, and competitive intelligence tied to business group and divisional strategy for eCommerce optimization.
11. Collaborate with HR to develop a marketing talent pipeline for eCommerce within the business group.
12. Build and manage a high-performance team, including direct and indirect reports.
13. Develop and execute ANZ channel marketing programs.
14. Establish and manage budgets, including MDF/CS budget planning and program execution for key channel partners.
15. Work with ANZ sales leaders and channel sales reps to execute aligned programs.
16. Co-develop JBP for key channel partners with country sales leaders.
17. Plan and execute channel partner trainings both online and offline.
18. Develop a marketing calendar with internal stakeholders.
19. Collaborate and coordinate cross-functional impacts or decisions relative to the area of responsibility.
20. Utilize data to improve go-to-market tactics and prioritization decision-making processes.
21. Provide direct supervision to country-level marketers, including objective setting, performance management, development, motivation, training, coaching, and leading for change.

Requirements

• Master's degree in Business Administration or Marketing, or an equivalent qualification.
• Demonstrated experience in eCommerce marketing strategy and execution.
• Demonstrated experience in digital marketing strategy and execution.
• Minimum of 15 years of experience in digital marketing and eCommerce, preferably in a B2B environment, with a strong digital focus and customer-facing roles.
• Proven analytical ability and attention to detail.
• Knowledge of the Asia B2B eCommerce industry, as well as industrial eCommerce and digital marketing.
• Experience of activating B2B brand with Marketplace players like eBay, Lazada, Shopee and Amazon.
• Experience in activating varied GTM models like Pure Play, Marketplace and Brick & Click Operations.
• Strong leadership skills with the ability to build and manage high-performance teams.
• Excellent communication and collaboration skills.
• Experience in the market of Asia, particularly in Korea, Japan and South East Asia region.
• Proven ability and experience to effectively manage international team members and work in a large matrixed organization, coordinating with global, regional and country teams.
• Ability to thrive in a fast-paced, dynamic environment.
• Experience in budget management and performance tracking.
• Familiarity with digital shelf tools and technologies.
• Membership of industry bodies like Australian Marketing Institute preferred.

Location: Level 5, 1a Rivett Road, North Ryde 2113 Sydney, Australia

Worker type: Full time/ Permanent