Senior Digital Marketing Strategist

2 days ago

Sydney, New South Wales, Australia beBeeEcommerce Full time $150,000 - $180,000
Asia eCommerce and ANZ Channel Marketing Leader

This role requires a visionary leader who can drive growth and innovation across complex go-to-market models and channel partnerships.

  • Create an eCommerce marketing framework, strategy, and plan tailored for the business group in Asia.
  • Develop and socialize strategic vision and projects aligned with priority channel partners across complex GTM models.
  • Serve as the chief eCommerce evangelizer across the business group and divisions to guide investment and attainment plans.
  • Influence and guide the end-to-end content pipeline to deliver assets to channel partners across GTM models.
  • Drive eCommerce plan attainment through conversion tactical plans, product presence, merchandising, and demand generation programs.
  • Implement and champion processes to measure, benchmark, and track key eCommerce programs.
  • Identify, select, deploy, and maintain digital shelf tools, technologies, and capabilities to optimize online catalogs.
  • Develop and share best practices through playbooks, online, and in-person training sessions.
  • Provide eCommerce and Product Experience Management thought leadership focused on strategy, best practices, trends, technology, and process improvements.
  • Direct and conduct external analysis related to trends, value chain, situation analysis, and competitive intelligence tied to business group and divisional strategy.
  • Manage budgets, track campaign performance, and recap where applicable.
  • Collaborate with HR to develop a marketing talent pipeline for eCommerce within the business group.
  • Build and manage a high-performance team, including direct and indirect reports.
Key Qualifications And Requirements:
  • A Master's degree in Business Administration or Marketing, or an equivalent qualification.
  • Demonstrated experience in eCommerce marketing strategy and execution.
  • Demonstrated experience in digital marketing strategy and execution.
  • A minimum of 15 years of experience in digital marketing and eCommerce, preferably in a B2B environment, with a strong digital focus and customer-facing roles.
  • Proven analytical ability and attention to detail.
  • Knowledge of the Asia B2B eCommerce industry, as well as industrial eCommerce and digital marketing.
  • Experience of activating B2B brand with Marketplace players like eBay, Lazada, Shopee and Amazon.
  • Strong leadership skills with the ability to build and manage high-performance teams.
  • Excellent communication and collaboration skills.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Experience in budget management and performance tracking.
  • Familiarity with digital shelf tools and technologies.

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