Strategic Marketing Lead

4 days ago


Sydney, New South Wales, Australia Commonwealth Bank of Australia Full time

As a Strategic Marketing Lead - Business Development at the Commonwealth Bank of Australia, you will contribute to marketing programs that support customers across Commercial Bank, Regional and Agribusiness, specific Industries, and the Bank's Women in Focus customer initiatives.

This role is ideal for someone passionate about B2B marketing with a thorough understanding of corporate Australia. You'll be joining a positive, energetic, and relationship-driven team whose purpose is balanced between delivering people-centred and commercial outcomes.

The team has a genuine passion for the work they do, which shines through in the programs they run and their day-to-day activities. This is an exciting opportunity to make real business impact as you develop a thorough and intimate understanding of our business customers, work collaboratively with stakeholders, and leverage our agency partners to deliver world-class marketing initiatives that increase the vibrancy of the CommBank brand.

Some of your key responsibilities will include:

  • Managing projects to bring the best of marketing to the business and delivering programs with executional excellence.
  • Building Client Value Propositions and Thought Leadership campaigns that drive engagement with a sophisticated and relationship-managed client set.
  • Working collaboratively and seamlessly with the Brand, Content, Product Marketing, and Events team to integrate these key specialist areas into all plans.
  • Working with the business, data, client analytics, and business intelligence & research to identify opportunities and deliver programs that will help drive brand consideration, NPS, and customer satisfaction, as well as build the pipeline.

To succeed in this role, you'll need to have extensive knowledge and experience formulating and delivering marketing, digital, communication, and business plans, including performance measurements. Background in events management and partnerships is also highly valued.

Apart from your expertise, we're looking for exceptional written, verbal, and interpersonal communication skills, strong commercial acumen with a focus on risk management from a marketing perspective, proven customer focus, and passion for delivering exceptional customer service.

We estimate the salary for this position to be around AU$120,000 - AU$180,000 per year, depending on your level of experience and qualifications.

If you're interested in building a career with us and want to learn more about this opportunity, please submit your application. We look forward to hearing from you



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