Data-Driven Media Strategist

7 days ago

Sydney, New South Wales, Australia beBeeMeasurement Full time
Media Effectiveness Manager

Overview

Job Summary

The Media Effectiveness Manager is responsible for delivering insights and recommendations to clients by working within their data and supporting the media team.

Media Effectiveness Manager

Key Responsibilities
  • Deliver insights and recommendations to clients using their data and support the media team
  • Work with senior leadership to provide thought leadership, insights and recommendations for best practice analytics and performance optimisation
  • Drive media mix modelling (MMM) with the client's own global tool – finding optimal ways to utilize it
  • Partner with the client's Measurement team to develop appropriate data and analytics set up and frameworks to ensure successful frameworks
  • Consult on best practice processes to collect and ingest the required data for media optimisations, data visualisation, reporting and measurement

Requirements
  • Strong understanding of media planning and buying essentials, performance media and data & analytics
  • Experience in data & analytics technology and platforms
  • Experience in applying analytics to paid media, the Google Marketing Stack and other third-party measurement, adserver & bid management solutions and audience segmentation
  • Background in and broad knowledge of technology from applications to infrastructure
  • Experience building out quality industry and category level insights that can support strategy creation

What We Offer
  • The opportunity to work on a brand new global client with a high achieving and motivated team
  • Real flexibility to work when and where you feel most productive with our flexible work policy
  • The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
  • 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
  • Career Development and Learning & Development opportunities, including access to our global online dentsu University

Our Culture

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