Director of Digital Performance

About us
We are a leading digital performance agency. For over 15 years, we've been helping businesses grow through data-driven digital strategies that deliver real results. Our services include SEO, Google Ads, Social Media Marketing, and Web Development — all designed to drive traffic, leads, and sales.
With offices across major cities and a growing network of partners, we support hundreds of clients and partners with high-performing digital marketing solutions, backed by strategic insight, commercial understanding, and a passion for excellence.
Key Leadership Role Summary
The Head of Strategy is a key leadership role responsible for driving strategic excellence across all client-facing and internal commercial functions. This person will serve as the strategic brain behind our digital solutions — shaping campaign architecture, supporting the sales team, guiding client strategy, and helping partners convert opportunities and retain key accounts.
This is not a back-office strategist role — it's a front-facing, commercially-savvy leadership position that requires strong digital acumen, confidence in boardroom conversations, and a deep understanding of performance marketing principles.
The role is part of the Production leadership team for Australia and New Zealand.
Strategic Leadership & Vision
Lead our digital strategy function across SEO, SEM, and Paid Social with a focus on performance outcomes
Define and continuously evolve our go-to-market strategy, ensuring our service offering remains competitive and best-in-class
Translate complex client needs into tailored, scalable digital solutions
Guide the evolution of our digital packages, ensuring they align with market trends and client goals
Commercial Support
Collaborate closely with partners, Business Development Managers, and the leadership team to help win new business opportunities
Oversee audit requests from the sales team and coordinate the outcomes with production
Attend key sales meetings, contribute to pitch strategy, and present complex digital strategies in a clear, commercially compelling way
Develop high-impact strategic documentation and pitch materials to support sales and retention efforts
Oversee the strategic direction of key accounts, ensuring alignment between client objectives, campaign execution, and results
Provide thought leadership and guidance to internal account teams on performance marketing strategy and client growth planning
Lead strategic workshops, onboarding sessions, and quarterly reviews for high-value clients
Stay ahead of trends in digital marketing, emerging tech, and platform changes
Identify new revenue opportunities, partnerships, and strategic growth areas
Represent us in key industry events, forums, and leadership conversations
What Success Looks Like

• Increased win-rate on new business pitches and high-value proposals
• High retention and satisfaction rates for strategic clients
• Commercial performance of our packages and products improves year-over-year
• Strategic alignment across departments, partners, and campaign execution
• We are seen as a market leader in digital performance strategy

• 6+ years in digital marketing with a focus on performance marketing (SEO, Google Ads, Paid Social)
• Proven success in a digital strategy, commercial, or solutions-focused leadership role
• Demonstrated experience presenting and closing strategic solutions with medium to large clients
• Experience leading teams and collaborating across departments

• A senior leadership role in one of the most respected digital agencies in the region
• Direct access to a high-performing leadership team and ambitious partner network
• Ability to shape the future of our product and strategy offering
• A collaborative culture where innovation and ideas are valued
• Flexibility and autonomy to lead with impact
• Opportunities for growth, leadership, and expansion across ANZ

• This role is located at our Melbourne office, reporting to the Head of Production.
• An outstanding package is on offer and an opportunity to learn as part of a terrific culture.