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Data-Driven Insights Transformation Lead

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Job Description">

You'll be playing a pivotal role in transforming the lives of veterans and their families through data-driven insights.

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RSL Queensland is a dynamic not-for-profit organisation delivering innovative programs and initiatives that support veterans and their families. We're committed to making a real difference, and we need your expertise to drive growth, engagement, and efficiency.

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In this exciting opportunity, you'll be responsible for leading our digital analytics efforts, ensuring that insights are used to inform strategic decisions and drive business outcomes.

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Key Responsibilities:

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  • ">
  • Owning the Google Analytics 4 stack: end-to-end setup, configuration, and optimisation.">
  • Running Google Tag Manager like a pro: data layer maintenance, custom event tracking, variables & triggers, plus routine audits.">
  • Delivering actionable insights: exploring advanced GA4 segments, identifying journey drop-offs, and packaging findings into plain-language recommendations and dashboards.">
  • Fuelling experimentation: translating analytics into high-impact test hypotheses, helping define success metrics, and partnering with our e-commerce testing specialist on A/B and multivariate website testing.">
  • Mastering attribution & audiences: refining channel ROI models, building first-party audiences across Google & Meta, and syncing segments from Big Query/CDPs for smarter targeting and insights.">
  • Championing data governance & privacy: upholding naming conventions, QA checklists, automated alerts, and privacy-centric tagging solutions.">
">Requirements">

To succeed in this role, you'll need:

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  • ">
  • Mandatory hands-on GA4 ownership (implementation and ongoing optimisation).">
  • Deep GTM expertise.">
  • SQL / T-SQL and Big Query skills to query GA4 export tables and join CRM / transactional data for unsampled, holistic insights.">
  • Proficiency in Looker Studio (or a similar tool).">
  • Evidence of using analytics to unlock revenue or engagement growth.">
  • Desirable audience-activation know-how: CDP or warehouse feeds into Google Ads Customer Match, Meta C-API, etc.">
  • Experience with Sitecore Personalize or other CRO / personalisation platforms.">
  • GA4 or Big Query certifications.">
  • Tertiary qualifications in Analytics, BI, Computer Science or equivalent commercial experience.">
  • 5+ years in digital analytics, with 3+ years at senior analyst or manager level.">
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If you're passionate about driving business growth through data-driven insights, we want to hear from you

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