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Go to Market Marketing Manager
2 months ago
Cuscal Limited is seeking an experienced Go to Market Marketing Manager to join our Marketing department in our Client, Growth and Strategy division.
This is a highly visible and critical role within Cuscal, requiring the ideal candidate to have extensive experience delivering B2B marketing programs in a payments or financial services environment with sales and revenue outcomes.
Key Responsibilities- Develop and Deliver Go-to-Market Programs: Lead marketing activities across our Open Data, Payments, and Acquiring domains to support our sales teams and generate leads that attract new clients or cross-sell/upsell to existing clients.
- Multi-Channel Marketing Campaigns: End-to-end delivery of multi-channel marketing campaigns in line with business sales and revenue targets.
- Full Cycle Delivery of Multi-Channel Programs: Drive usage of Cuscal's solutions with clients and their customers to increase revenue.
- Communication of Product Roadmaps: Support the communication of product roadmaps to clients and provide a strategic approach to content and tools to support clients and client-facing teams.
- Value Proposition: Clearly articulate the value proposition of each of our products to clients and Cuscal employees.
- Marketing Collateral: Monitor and maintain marketing collateral to ensure it is current in the context of the internal and external environment.
- Marketing Spend: Observe budgets and effectiveness of marketing spend to ensure activity is within the budget/resources allocated and approved.
- Reporting: Provide regular reporting to senior management and individual product teams via portfolio reporting (PIRs) and updates.
- Partner Agency Relationships: Manage partner agency relationships, workflow, and related expense budgets.
We are looking for a highly skilled and experienced marketing professional with a proven track record in delivering B2B marketing programs in a payments or financial services environment.
The ideal candidate will have:
- Proven experience in using CRM and marketing automation systems.
- Advanced word and PowerPoint skills with the ability to use other technology to create engaging visual content.
- Expertise in analysing and converting data to insight-driven marketing programs.
- Strong written and verbal communication skills.
- Proven presentation and project management skills.
- Natural collaborator and can influence action and outcomes across cross-functional groups.
- Analytical and critical thinking mindset, with the ability to problem solve effectively.
- Self-assured in providing accurate results in a tight deadline-driven environment.
Cuscal Limited is a values-based organisation that supports development, internal career moves, and flexible working. We are committed to providing a diverse and inclusive workplace where the very best talent in Australia chooses to work.
