Digital Customer Journey Specialist
2 days ago
We are seeking a Digital Engagement Specialist to join our team. As a seasoned digital optimisation professional, you will drive personal and engaging digital experiences that propel our business forward.
Your key responsibilities will include managing the end-to-end delivery of digital experiences and campaigns, including A/B testing and personalised messaging, from ideation to execution and measurement. You will also collaborate closely with product, marketing, data analytics, external & digital UX partners to define, develop, build & execute on a data-driven tactical roadmap for our digital customer journeys.
In this role, you will identify & drive key strategic initiatives to drive key business & customer outcomes. You will support project delivery of features & products by using data to inform priorities; as well as ensuring ongoing reporting & optimisation can be achieved with correct tagging.
You will create digital behavioural segments for campaigns using Adobe Audience Manager, Adobe Experience Platform & Adobe Analytics. Additionally, you will review & advise on digital analytics tagging specifications to enable us to track online customer behaviour.
Monitoring & reporting on results & performance metrics, web analytics & customer insights to ensure performance is in line with forecast will be an important aspect of this role. You will prepare management reporting, deep-dive analysis & presentations to communicate business & customer outcomes & inform business decisions.
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Digital Journey Specialist
1 week ago
Sydney, New South Wales, Australia IAG Full timeJoin to apply for the Digital Journey Specialist role at IAGJoin to apply for the Digital Journey Specialist role at IAGHelp shape the future as a Digital Journey Specialist.NRMA Insurance has been helping Australians with their general insurance and actively supporting communities for 100 years. Part of Insurance Australia Group (known as IAG), we're proud...
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Digital Journey Specialist
1 week ago
Sydney, New South Wales, Australia IAG Full timeJoin to apply for the Digital Journey Specialist role at IAGJoin to apply for the Digital Journey Specialist role at IAGHelp shape the future as a Digital Journey Specialist.NRMA Insurance has been helping Australians with their general insurance and actively supporting communities for 100 years. Part of Insurance Australia Group (known as IAG), we're proud...
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Digital Journey Specialist
2 weeks ago
Sydney, New South Wales, Australia IAG AUS Full time $90,000 - $120,000 per yearHelp shape the future as a Digital Journey Specialist. NRMA Insurance has been helping Australians with their general insurance and actively supporting communities for 100 years. Part of Insurance Australia Group (known as IAG), we're proud to be one of Australia's most iconic brands. Your Role Part of NRMA Insurance's Digital Experience...
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Optimizing Customer Journeys
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Digital Journey Consultant
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Chief Customer Journey Officer
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Optimizing Customer Journeys
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Digital Service Journey Strategist
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