Senior Digital Marketing Specialist

1 week ago

Sydney, New South Wales, Australia Remote Staff Full time
About the Role

We are seeking a highly skilled Senior Digital Marketing Specialist to join our team at Remote Staff. As a key member of our marketing team, you will be responsible for driving the acquisition of new clients and revenue growth within existing accounts by coordinating demand-generation marketing campaigns across various channels.

Key Responsibilities
  • Campaign Management: Design, implement, and monitor high-impact marketing campaigns across email, social media, PPC, SEO, and events.
  • Inbound Lead Generation: Develop and execute strategies to generate high-quality leads that convert to qualified sales pipeline and revenue growth.
  • Content Creation: Collaborate with the content team to create compelling marketing materials such as whitepapers, ebooks, infographics, and blog posts that align with campaign objectives.
  • Digital Asset Briefing & Coordination: Work with existing copywriters, designers, and marketing team members to create required digital assets such as landing pages, webpages, video ads, image creative, etc. to support marketing activities.
  • Sales Enablement: Create compelling sales assets that empower our front-line SDRs and Account Executives to generate and progress sales opportunities.
  • Conversion Rate Optimisation: Analyse campaign performance across paid and organic channels with a focus on improving conversion for core sales pages/campaigns.
  • Reporting & Analysis: Compile regular reports that provide visibility of performance across key KPIs and proactively identify areas for improvement.
  • Market Research: Conduct market research to understand industry trends, customer behaviour, and the competitive landscape to inform marketing strategies.
  • Cross-functional Collaboration: Work closely with sales, product, and customer success teams to ensure alignment on objectives and messaging.
Requirements
  • 7+ years in a Mid-to-Senior level digital marketing role with a heavy focus on customer/client acquisition.
  • Experience marketing to senior enterprise level persona (e.g. CIO, CFO, CTO).
  • A deep understanding of B2B client buying cycles/behaviours and how it impacts marketing activities.
  • Knowledge of Account-Based Marketing best practices and principles.
  • Strong analytical skills with experience measuring the effectiveness of demand generation efforts across the marketing funnel.
  • Excellent communication & project management skills, with the ability to convey complex ideas simply and align with sales and marketing teams.
  • Experience with SEO, PPC, email marketing, and social media platforms.
  • Creative thinker with the ability to develop innovative marketing strategies.
  • Proficiency in marketing automation tools and CRM systems (e.g. HubSpot, Salesforce).
  • A willingness to experiment and adapt strategies based on data-driven insights.
  • Experience with Excel, website metrics tools (e.g. Google Analytics), and marketing software tools.
What We Offer

As a Senior Digital Marketing Specialist at Remote Staff, you will have the opportunity to work with a talented team of professionals and contribute to the growth and success of our company. We offer a competitive compensation package, including a negotiable salary and benefits such as 100% Contributions Fund Assistance to SSS, Philhealth, and Pag-ibig.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced digital marketing professional looking for a new challenge, please apply now.

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