Senior Communications Specialist

6 hours ago

Melbourne, Victoria, Australia beBeeCommunications Full time $115,836 - $143,219

At RACV, we're looking for a Senior Media and Communications Advisor to join our team. This is an exciting opportunity to work with a diverse business and make a real difference in shaping and delivering impactful media and communications strategies.

This role is instrumental in protecting and elevating the RACV brand through strategic storytelling, both proactive and reactive. You'll oversee day-to-day media operations, including managing media enquiries, coordinating spokesperson briefings, nurturing relationships with journalists, and monitoring the media landscape to safeguard RACV's reputation.

About the Role
  • Develop and maintain strong relationships with journalists, editors, and media outlets
  • Act as media liaison during communications campaigns and handle sensitive communications
  • Monitor media coverage and identify reputation risks for escalation and response
  • Support the development of proactive communication plans and lead tactical response efforts during reputational issues
  • Participate in the on-call media roster and coordinate responses
  • Contribute to crisis response communications and liaise with senior leadership
  • Collaborate effectively within the communications team and contribute to team development
Your Key Responsibilities:
  • Build and maintain strong relationships with journalists, editors, and media outlets
  • Create and execute tactical communications plans that support business objectives and improve member and customer engagement
  • Lead the creation of high-quality content and communication assets, including key messages, media releases, internal communications, social media assets, and video content
  • Mentor junior team members and provide guidance on communications best practices
  • Take ownership of specific projects and campaigns from conception to completion
You'll need:
  • 5-8 years' experience in communications, media relations, or a related field, with proven leadership experience
  • Bachelor's degree in Communications, Public Relations, Journalism, or a related field
  • Strong strategic thinking and planning capabilities
  • Excellent written and verbal communication skills, with media interview experience

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