Lead Paid Media Specialist

1 day ago

Sydney, New South Wales, Australia beBeeAnalytics Full time $90,000 - $110,000

Job Opportunity:

We are seeking a highly skilled professional to lead and navigate complex paid media accounts, driving client goals and objectives.

  • Main Responsibilities
  • • Establish and build strong relationships with clients, understanding their marketing needs across paid channels.
  • • Collaborate with internal teams, including digital strategist and Social Media specialists, to set quarterly objectives, strategies, and bi-weekly tactical plans.
  • • Attend client meetings, handle presentations, asset delivery, troubleshooting, and implementation as needed.

Campaign Setup and Management

  • Key Tasks and Responsibilities
  • • Brief and manage ad creation and campaign setup with the Paid Media team, enhancing targeting precision and maximising campaign efficiency.
  • • Explore new opportunities for platform spending and align media strategies with clients' release and content calendars.
  • • Oversee and optimise client campaigns across various channels, managing day-to-day activities including tracking, monitoring, recommendations, optimisations, and reporting.

Performance Analysis and Reporting

  • Key Performance Indicators (KPIs)
  • • Report on ad creatives, making recommendations for future designs and messaging based on current trends and opportunities for improvement.
  • • Manage budget planning and revenue forecasting, ensuring pacing aligns with targets and sales goals are met.
  • • Analyse campaign and media performance across all channels (social and search) to provide actionable insights and recommendations.
  • • Test new technologies, products, and strategies to improve workflows and enhance the technology stack.

Requirements and Qualifications

  • To be successful in this role, you should have
  • • Strong analytical and problem-solving skills.
  • • Excellent communication and interpersonal skills.
  • • Ability to work collaboratively as part of a team.

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