Director Of Brand Development

1 week ago

Brisbane, Queensland, Australia beBeeMarketing Full time $90,000 - $120,000
Brand Strategist

This pivotal role is responsible for executing brand and activation strategies that drive growth, innovation, and customer engagement.

As a key member of the team, you will lead the development and execution of brand plans, manage new product and equipment development (NPD and EPD) projects, and bring our brands to life through trade shows, demonstrations, and customer-facing initiatives.

The ideal candidate will support the development of a 3-year marketing plan aligned with the long-term plan (LTP), lead activation elements within the marketing plan, and manage NPD and EPD projects from concept to execution. Additionally, they will analyze sales performance and provide monthly reporting with actionable insights.

  • Support the development of a 3-year marketing plan aligned with the long-term plan (LTP).
  • Lead activation elements within the marketing plan, including organizing and managing trade shows.
  • Manage NPD and EPD projects from concept to execution, including cross-functional collaboration with sales, research and development, and production teams.
  • Develop compelling sales tools and customer presentations to support product launches.
  • Lead the planning and execution of trade shows, demonstration days, and wholesaler catalogue schedules.
  • Maintain and evolve trade presenter templates for use across the team.

Required skills and experience include:

  • Bachelor's degree in business, marketing, or a related field (or equivalent experience).
  • 3+ years of experience in brand management within the fast-moving consumer goods (FMCG) industry (ideally within foodservice) with a track record of driving brand growth and market share.
  • Strong project management and cross-functional leadership skills, with the ability to manage multiple projects simultaneously.
  • Analytical mindset with proficiency in analyzing profit and loss statements and sales data to inform strategy.

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