Campaign Lead Strategist

3 days ago

Sydney, New South Wales, Australia beBeeCampaign Full time $120,000 - $140,000

Job Title:

Campaign Lead Strategist

We are seeking a highly motivated professional to lead and execute multi-channel demand generation campaigns, driving qualified sales pipeline through the buyer and renewal journey.

  • Develop and deliver campaign plans and tactical programs for large accounts.
  • Monitor marketing and sales funnel metrics, implementing measures to optimize conversion rates at each stage of the buyer journey.
  • Manage digital media across multiple channels, including paid search, social media, display advertising, content syndication, and account-based marketing (ABM).
  • Collaborate with creative production teams to develop compelling marketing content and assets.
  • Build strong relationships with sales teams, ensuring campaign enablement, creation of sales tools, and regular tracking of campaign engagement in top accounts.

Key Requirements:

  • Proven experience in multi-channel B2B demand generation marketing within enterprise software/SaaS.
  • Excellent written and verbal communication skills, with a knack for creative storytelling and attention to detail.
  • Strong project management skills, with the ability to multitask and complete projects under tight deadlines.
  • Tight marketing and sales alignment, with comfort working with senior management and enterprise account teams.
  • Familiarity with core marketing tools, including CRM, marketing automation, engagement tools, ABM, and tracking and analytics tools.
  • Outstanding problem-solving and analytical capabilities as the basis for ABM planning and optimization.
  • Self-starter who thrives in fast-paced and often ambiguous working environments.

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