Key Player in Integrated Marketing Strategy

7 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Job Title: Marketing And Communications Executive

In this marketing position, you will collaborate to implement an integrated marketing strategy across multiple brands.

**Responsibilities:**

  • Develop and execute marketing campaigns to drive leads.
  • Assist in the development and deployment of brand strategy.
  • Utilise and integrate multiple advertising mediums including digital advertising, social media, search, re-marketing, EDM, print, and exhibitions to deliver a seamless marketing strategy that effectively engages with customers.
  • Maintain the marketing calendar.
  • Monitor and respond to social media campaigns.
  • Create content to assist with SEO.
  • E nsure that all marketing activity and efforts work towards achieving strategic goals.
  • Develop various assets for internal and external print, digital and social media to promote the voice of the brand.
  • Conduct research to define target customer demographic and highlight the changing needs of core demographics.
  • Conduct competitor research, customer trends and deliver reporting of same on a regular basis.
  • Collaborate with other departments to ensure marketing efforts are aligned with overall business goals.
  • Track and report on ROI from marketing activity.

**Required Skills and Qualifications:**

  • A tertiary level qualification in business, marketing, or other relevant areas, or proven experience working within related marketing roles.
  • 2+ years' work experience in a similar role is desirable.
  • Experience with research using data analytics software.
  • Experience in multi-channel marketing.
  • Experience working with creative and media agencies is desirable.
  • Familiarity with B2B marketing and product marketing is desirable.
  • Intermediate to high-level general computing skills.
  • Proficiency in the Microsoft Office suite of programs.
  • Excellent organisational skills.
  • Critical thinking and problem-solving abilities and demonstrated ability to make effective decisions.
  • Customer-oriented, capable of competently liaising with internal staff and customers in a professional and pleasant manner.
  • Appetite for continual learning within managing people and resources.
  • Goal-oriented, effective time management and strong drive for results, enabling set deadlines to be met.
  • Ability to multi-task people, events and systems activities to ensure deadlines are achieved.
  • S elf-motivated with the ability to work autonomously.

**Benefits:**

An attractive salary package and job satisfaction whilst working within a dynamic team environment.

It is an exciting time to be part of this organisation with opportunities for career development and progression.

If you believe you have what it takes, we want to hear from you.

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