Digital Campaign Strategist

3 days ago

Sydney, New South Wales, Australia beBeeStrategy Full time $150,000 - $210,000
Job Title

APAC Planning Director Job Description

We are seeking an experienced APAC Planning Director to join our team in the Indian market. As a key member of our planning department, you will be responsible for leading the regional strategic and tactical planning process across Adobe APAC markets.

The successful candidate will have experience delivering strategies and plans to meet Adobe needs, ideally in a multi-market setting. A strong understanding of all media channels, particularly digital channels, is essential, along with the ability to tell compelling stories through data and gain buy-in across various stakeholders.

  • Key Responsibilities:
  • Lead, define, and deliver the regional strategic and tactical planning process across Adobe APAC markets.
  • Develop effective and efficient planning strategies across each in-scope digital channels and campaigns to drive brand, digital, and business results for Adobe.
  • Help manage and actively drive the end-to-end strategy, planning, and buying process across each campaign.
  • Take responsibility for the end-to-end delivery of campaign plans, working closely with Digital Activation Team.
  • Develop best-in-class digital campaigns and innovation.
  • Develop relationships with key media vendors.
  • Help to develop test & learn programmes to improve media effectiveness in partnership with Digital Activation teams.
  • Ensure best-in-class audience targeting and data relevance, ensuring this is actionable at a campaign activation level.
  • Effectively analyse historical campaigns to integrate insights into future campaigns.
  • Always seek out new and improved planning approaches, partners, data sets, processes, and ways of working to continuously improve the team.
  • Manage, coach, and mentor one direct report.
Required Skills and Qualifications

Skills:

Strong strategic thinking and planning skills.

Excellent communication and presentation skills.

Ability to work collaboratively as part of a team.

Strong analytical and problem-solving skills.

Experience working in a fast-paced environment.

Knowledge of Adobe products and services.

Understanding of digital marketing channels and their applications.

Strong organizational and project management skills.

Ability to prioritize tasks and manage multiple projects simultaneously.

Qualifications:

Bachelor's degree in Marketing, Business, or related field.

Minimum 5 years of experience in digital marketing or a related field.

Proven track record of success in planning and executing digital marketing campaigns.

Experience working with Adobe products and services.

Benefits

Flexible Working Options:

We offer progressive flexible working options to support your work-life balance.

Mental Health and Wellbeing:

We prioritize mental health and wellbeing, providing resources and support to help you maintain a healthy balance between work and life.

Talent Development:

We are committed to attracting, retaining, developing, and growing the brightest talent in the industry.

Innovation:

We strive to create an environment where our people can achieve their fullest potential, fostering innovation and creativity throughout our organization.

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