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Social Media Manager

7 days ago

Melbourne, Victoria, Australia adidas Full time

**Role Overview**

We are seeking a highly skilled Social Media Manager to join our team in Melbourne. As a key member of our Pacific marketing team, you will be responsible for managing the day-to-day operations of the @adidasAU and @adidasAotearoa Instagram channels.

You will work closely with the Senior Manager Digital Activation to develop and execute a comprehensive social media strategy for adidas Pacific markets. Your primary goal will be to create engaging content that brings to life adidas brand campaigns, product launches, and sporting moments through local athletes, influencers, and activations.

The ideal candidate will have strong knowledge of the social media ecosystem and be able to keep up to date with the latest trends. You should have experience producing and editing lo-fi iPhone shot content, as well as working with creative/social agencies for hi-fi content creation.

In addition to your technical skills, you must possess excellent written and oral communication skills, with the ability to craft compelling copy for Gen Z audiences. You should also have a passion for sports (especially AFL, NRL, rugby union, rugby league, soccer, running), culture, and fashion.

  • Key Responsibilities:
  • Develop and execute a comprehensive social media strategy for adidas Pacific markets.
  • Create engaging content for adidas own social channels, including IG Reels, TikToks, and other formats.
  • Collaborate with the Senior Manager Digital Activation to define the content plan and editorial calendar.
  • Manage briefs to local creative and social agencies for high-quality content creation.
  • Analyze and report on campaign and content performance using social media analytics tools.