Social Media Marketing Lead

2 days ago

Melbourne, Victoria, Australia DFL Full time

About DFL

DFL is a dynamic and innovative company that prides itself on being at the forefront of digital marketing. Our team is passionate about creating engaging content that resonates with our audience, and we're looking for a talented individual to join us as a Senior Specialist, Social & Influencer Marketing.

Job Summary

We're seeking a highly skilled and experienced professional to lead our social media strategy and create best-in-class content for our brand's social channels. As a key member of our Pacific Brand Marketing team, you'll work closely with our Senior Manager, Digital Activation to define and execute a localised social media calendar, create powerful content, and manage our day-to-day social media presence.

Key Responsibilities

  1. Social Media Strategy: Work with our Senior Manager, Digital Activation to develop a comprehensive social media strategy that aligns with our global objectives and targets our local audience.
  2. Content Creation: Create high-quality, engaging content that showcases our brand's personality and resonates with our target audience. This includes producing and editing lo-fi iPhone-shot IG Reels and TikToks, as well as working with external agencies to create hi-fi content.
  3. Community Management: Manage our social media community by responding to comments, engaging with our followers, and ensuring that our online presence is consistent with our brand tone and voice.
  4. Collaboration: Work closely with our Sports Marketing, Brand Communications, and Digital Marketing teams to ensure alignment and consistency across all our marketing efforts.
  5. Metrics and Reporting: Monitor and report on our social media performance using industry-standard tools, providing insights and recommendations to improve our strategy and reach.

Requirements

  • Experience: 3-5 years in a similar role, preferably within the sports industry or a sporting goods brand.
  • Education: Bachelor's degree required.
  • Skills: Strong knowledge of social media platforms, excellent written and verbal communication skills, and experience with design programs like Adobe Photoshop.
  • Culture Fit: Passionate about sports, culture, and fashion, with a keen eye for creativity and attention to detail.

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