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Sales Lead Generator
2 weeks ago
We are seeking a skilled Field Marketing Strategist to drive growth and generate sales leads through the development and execution of a highly effective field marketing strategy in Australia and New Zealand.
This role requires a strong understanding of industry trends, customer needs, and market dynamics. The successful candidate will be responsible for developing and executing comprehensive strategies inclusive of industry association, partners, and publishers to build our brand and create a healthy lead pipeline.
- Develop and execute programs that engage target audiences through sponsored industry events, trade shows, conferences, etc.
- Collaborate with revenue leaders, account executives, and BDRs on pre-show and post-show strategies to maximize pipeline generation.
The ideal candidate will have 2+ years B2B SaaS experience, 4+ years of proven experience in field marketing and/or events experience in B2B SaaS, software, or technology companies, and a Bachelor's degree in Marketing, Business, or a related field.
Key Responsibilities:
- Strategy Development: Support GTM strategy for territory accounts through regional trade shows, webinars, associations, partner-led events, and exclusive closing events.
- Events & Campaigns: Produce events from concept through completion, including planning, budgeting, managing stakeholders and vendors, execution, staffing, and reporting.
- Sales & Marketing Collaboration: Partner closely with revenue leaders, account executives, and BDRs on pre-show and post-show strategies to maximize pipeline generation.
- Reporting & KPIs: Define, track, and report on metrics, utilizing them to identify opportunities for continuous improvement.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Excellent project management and organizational skills with the ability to prioritize and multitask in a fast-paced environment.
- Proficiency in leveraging data and reporting tools to drive informed decision-making.
- Strong analytical skills to assess program and event data and performance, manage budgets, review, and optimize strategies.
- Excellent communication and interpersonal skills to build relationships across sales, marketing, and external vendors and associates.
What We Offer:
- A relaxed office environment with casual dress code.
- Flexible work-from-anywhere time.
- Delicious, free, chef-prepared lunch daily on site.
- Talent referral program – get rewarded for referring a friend to join our team.
- Casual team camaraderie and events.
- Opportunities for career progression and development.
- Diverse training & internal networking opportunities across all of our product lines.
About Us:
We are an equal opportunity employer with a best-of-class onboarding program and supportive team environments. We celebrate success and believe in employee growth and development.
