Chief Marketing Officer

4 days ago

Melbourne, Victoria, Australia beBeeStrategist Full time $110,000 - $120,000
Marketing and Partnerships Lead

Job Description:

The Marketing and Partnerships Lead is a key role within our organisation, responsible for driving the marketing and communications function to achieve our goals. This includes developing and delivering comprehensive, integrated cross-platform marketing and communications campaigns that engage and develop audiences.

The successful candidate will have experience in senior marketing and communications roles, with a proven ability to build strong collaborative relationships with colleagues, sponsors and industry partners. They will also have strong financial acumen and analytical skills, including budget management, partnership negotiation, revenue generation and performance reporting.

  • Develop and deliver comprehensive, integrated, cross-platform marketing and communications campaigns that engage and develop audiences.
  • Manage seasonal marketing staff including the Marketing Coordinator and Ticketing Manager.
  • Drive box office revenue through exceptional marketing and communications, digital marketing, and campaigns.
  • Support the Festival Director to ensure key stakeholder relationships are fostered and sustained to the highest level.
  • Develop and execute MWF's brand and Festival identity, reputation, positioning and profile.

Required Skills and Qualifications:

The ideal candidate will have:

  • Senior marketing and communications experience, developing and executing audience and sales strategies within a dynamic and competitive arts or creative industry.
  • Excellent interpersonal and stakeholder management skills with a proven ability to build strong, collaborative relationships with colleagues, sponsors and industry partners.
  • Strong financial acumen and analytical skills including budget management, partnership negotiation, revenue generation and performance reporting.
  • A strategic and creative thinker with demonstrated capacity to build, manage and work as part of a small team, meeting deadlines and maintaining a collaborative, respectful and inclusive attitude even under pressure.
  • Evidence of digital literacy skills across website, data analysis, social media, EDMs, CRM and ticketing platforms.

Benefits:

This role offers:

  • Competitive salary and benefits package.
  • Opportunity to work on high-profile events and projects.
  • Collaborative and dynamic work environment.

Others:

The Marketing and Partnerships Lead will contribute to an organisational culture that is efficient, collaborative, strategic, inclusive and ambitious.

They will assist with recruitment and manage contract marketing and ticketing staff, as well as freelancers such as photographers, copywriters and podcast producers.

Actively contribute to upholding best practice cultural safety for all staff, artists, volunteers, audiences and other stakeholders.

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