Performance Optimization Specialist

2 days ago

Sydney, New South Wales, Australia Havas Media AG Full time

Havas Media AG is a leading marketing communications group with 20,000 staff operating in 100 countries. We are part of the Havas Group, which is the fifth largest marketing communications group in the world.

We live on Harrington St, Sydney, and our office is designed to create meaningful connections between people and brands through creativity, media, and innovation. As part of our Village, we seamlessly integrate media, creative, PR, and digital to bring efficient and effective outcomes for our clients.

Our culture and people are at the heart of what sets us apart from other agencies. We take pride in our work and enjoy each other's company while being respectful and sharing a common goal: to be the best agency you will ever work at.

We're seeking a talented Performance Optimization Specialist to join our rapidly expanding media team. This role is responsible for executing tasks assigned promptly, efficiently, and effectively to help the team meet client objectives.

The ideal candidate will have a strong understanding of SEM, performance media, social media, display, and biddable landscapes, suppliers, and technology. They should also have experience in search marketing strategies conception and delivery for major brands, both in terms of media planning/buying and consulting services.

A key aspect of this role is developing and implementing best practice search campaigns, establishing annual plans for clients across Search and Analytics, and ensuring their execution. The specialist will also build effective working relationships with staff and key clients, manage and coordinate client and internal communications, and share knowledge and expertise to clients and the internal team.

This role requires a passion for driving results, a collaborative mindset, and a desire to constantly evolve our approach to drive meaningful growth for clients. You will be an experienced and exceptionally talented individual who is passionate about making media drive results for clients.

Key Responsibilities:

  • Lead strategy and implementation of best practice search campaigns
  • Establish annual plans for clients across Search and Analytics and ensure they are carried out
  • Monitor and manage day-to-day running of paid search accounts for clients
  • Ensure all accounts are set up to adhere to best practices and restructure inherited accounts where necessary
  • Forecast accurately expected performance of campaigns for clients
  • Ensure accurate reporting of results to clients
  • Present internally about the latest industry trends

What You'll Need:

  • 2+ years of experience working in SEM/Performance
  • Degree or Higher Education equivalent qualification in a relevant field of study
  • A passion for Search and digital marketing with a backbone in analytics
  • A can-do attitude married with a collaborative spirit
  • A thirst for doing things that push boundaries
  • Knowledge of syndicated research tools
  • Familiarity with third-party companies (Google, Bing, SA360 etc)
  • High level of competence with Microsoft Office packages

Estimated salary: $60,000 - $80,000 per year based on location and experience.

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