Multicultural PR Specialist

1 day ago

Melbourne, Victoria, Australia beBeeMulticultural Full time $84,000 - $94,000
Job Title: PR Strategist

A PR Strategist plays a pivotal role in driving impactful change in digital experiences, fostering junior participation, promoting culturally diverse inclusion, and advocating for gender equality and sustainability.

  • Develop a multifaceted media strategy to engage with media and drive attendance among multicultural communities at the cricket this summer.
  • Act as Media Operations and Communications Lead for International and Domestic tours and matches.
  • Support the delivery of Australian Cricket's upcoming Multicultural Action Plan, including initiatives aligned to communications and community engagement.
  • Create a content plan to capitalize on storytelling opportunities via owned and earned channels to grow player connection and affinity to Australian cricket.
Key Responsibilities:
  • Deliver smart, integrated campaigns driving media and community engagement with multicultural fans.
  • Coordinate and deliver for media and community stakeholders.
  • Drive stories from multicultural communities across community, pathways, and elite.
  • Build relationships with media across the cricket season.
  • Design and implement communications plans and media opportunities for Australia teams/matches.
Requirements:
  • A minimum of 5+ years' experience in media and communications.
  • Relevant tertiary qualifications: e.g. Communications, Marketing degree.
  • Demonstrated experience in sport or a PR agency delivering large-scale promotional plans.
  • Demonstrated experience in gaining positive coverage for events.
  • Experience with working with multicultural media outlets.

We value diversity and inclusivity in our workplace, reflecting the sport we represent – cricket is for all Australians.

Australian Cricket is committed to being a child-safe organization, requiring team members to hold a valid Working with Children Check.

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