Brand Experience Lead

14 hours ago

Melbourne, Victoria, Australia beBeeEcommerce Full time $130,000 - $140,000
Job Overview:

The Brand Manager will oversee the execution of a brand across digital touchpoints, combining commercial ownership with operational delivery. This role requires managing e-commerce channels, optimising conversion and retention, product launches, and merchandising to reflect the brand identity.

Main Responsibilities:
  • E-commerce Platform Management: Ensure smooth functionality, site health, and best-in-class customer experience on Shopify sites.
  • Online Merchandising: Manage collections, product uploads, pricing, inventory coordination, and promotional execution to drive sales.
  • CRO Initiatives: Implement and manage initiatives to improve site performance, average order value, and conversion rates.
  • Product Launches: Ensure timely and accurate product launches online, aligning with creative and marketing campaign rollouts.
  • Digital Brand Execution: Manage digital tools and platforms to drive retention and loyalty, ensuring consistency with brand guidelines.
  • Data Analysis: Track, analyse, and report on e-commerce KPIs (traffic, conversion, sales, retention), providing actionable insights and recommendations.

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