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Digital Content Producer

2 months ago

Melbourne, Victoria, Australia RACV Full time
About the Opportunity

The Digital Content Producer will be responsible for creating high-performing native content in line with RACV's strategic and commercial objectives. You will deliver commercial content that drives awareness of RACV products and services, as well as growing penetration into new audiences. Leverage your stakeholder engagement skillset to enhance articles and contribute to what is being published.

Key Responsibilities
  • Conceptualise and execute written content that supports commercial and advocacy goals
  • Use data and analytics to inform content creation and optimisation
  • Help build weekly EDM campaigns to grow engagement with RACV content
  • Collaborate with our SEO team to produce and optimise content to increase organic search traffic
  • Build and maintain strong relationships with senior internal stakeholders to ensure content product is relevant, accurate and compliant with brand and legal requirements.
Requirements
  • Bachelor's degree in journalism, communications or equivalent practical experience
  • 5+ years' proven experience in content production and strategy execution (corporate environment preferrable)
  • Demonstrable experience in writing, editing and digital content production
  • Technical and creative expertise in all facets of writing and digital content production from end to end
  • Strong interpersonal skills and excellent attention to detail
  • Expertise in Salesforce Marketing Cloud or newsletter building (desirable).
What We Offer
  • Our flexible and informal work environment, which helps bring balance between work and home.
  • Generous discounts on home and car insurance policies and RACV roadside care
  • RACV Club Membership and great discounts across all RACV resorts
  • Discounts from corporate partners that are updated monthly.
About RACV

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.