Franchise Marketing Lead
3 weeks ago
Franchise Marketing Manager Role Overview
As a key member of our team at Superior People Recruitment, the Franchise Marketing Manager will play a pivotal role in driving brand growth and visibility across a franchise network. This role requires strategic thinking, creativity, leadership, and a deep understanding of franchise operations and marketing.
Key Responsibilities:
- Develop Franchise Marketing Strategies: Collaborate with leadership to align marketing strategies with business goals.
- Drive Brand Consistency: Ensure consistent brand messaging and visual identity across all franchise locations.
- Marketing Campaign Execution: Develop and implement campaigns to drive customer acquisition and retention.
- Franchisee Support: Provide guidance to franchisees on local marketing initiatives.
- Performance Reporting: Monitor campaign performance and provide regular reports.
- Event Coordination: Organise events and report on their ROI.
- Market Research: Identify market trends and opportunities for growth.
- Collaboration: Work closely with internal and external stakeholders to align marketing strategies.
- Budget Management: Develop and manage marketing budgets.
- Training and Onboarding: Guide new franchisees on brand strategies.
- Proficiency in Marketing Tools: Utilise tools like Canva and Mailchimp for marketing activities.
Qualifications & Experience:
- Bachelor's degree or Diploma in Marketing or related field.
- Proven marketing experience, preferably in a franchise or multi-location business.
- Strong understanding of franchise operations.
- Expertise in digital and traditional marketing techniques.
- Leadership and project management skills.
- Experience with services marketing and local area marketing (preferred).
- Proficiency in Canva and Mailchimp.
Skills & Attributes:
- Knowledge of the Aged Care and/or Disability sector.
- High-level communication skills.
- Ability to work independently and handle accountability.
How to Apply:
Please submit your updated resume using the link or send to applications@superiorpeople.com.au ensuring subject header identifies position applying for.
Right to Work:
The above position is open only to applicants who have a current right to work in Australia. Applicants who do not have a current right to work in Australia will unfortunately not be considered and are respectfully asked not to apply.
Superior People Recruitment:
We operate nationally, offering 12 month guarantees on all permanent placements.
To see full list of current vacancies go to https://www.superiorpeople.com.au/vacancies
www.superiorpeople.com.au
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