Chief Marketing Strategist

1 week ago


Sydney, New South Wales, Australia beBeeMarketing Full time
Key Responsibilities

The Senior Manager, Marketing Strategy & Operations drives insight-led growth by turning clean data and context into clear, timely marketing decisions. Reporting to the Chief Marketing Officer (CMO), this role owns full-funnel reporting, cross-channel attribution, and GTM performance analysis.

  1. Owning full-funnel attribution through to revenue in partnership with Revenue/Sales Operations.
  2. Delivering regular reporting on Marketing performance, such as ROI, CAC efficiency, and funnel progression.
  3. Running recurring reviews of pipeline quality, velocity, and average deal size with Marketing and Sales leaders to drive alignment.
  4. Partnering with Marketing and Sales to measure campaign and GTM impact in line with OKR achievement.
  5. Establishing and managing an A/B and multivariate testing framework across web and campaigns.
  6. Modelling sales and adoption forecasts versus spend to support operational readiness for major campaigns and product releases.
  7. Partnering with ML Ops to develop and embed workflows that automate analysis and surface buyer and competitive signals.


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