Marketing Insights Lead

2 weeks ago

Sydney, New South Wales, Australia beBeeDataDriven Full time $160,000 - $200,000
Job Title:

Data-Driven Marketing Specialist

Job Summary:

We seek a seasoned Marketing Analytics Manager to partner with our APAC marketing team, driving data-informed decisions. This critical role measures marketing effectiveness, optimizes campaigns, and fuels revenue growth.

Key Responsibilities:
  • Partner with the APAC marketing team to define, monitor, and evaluate key performance indicators (KPIs) across all marketing initiatives.
  • Deliver regular reporting and performance insights across campaigns, channels, and solutions to support marketing effectiveness and return on investment.
  • Analyse marketing funnel performance (MAL to MQL to SQL to CW) and identify opportunities for conversion rate optimization.
  • Build and maintain dashboards, scorecards, and reporting tools in partnership with the global Marketing Ops and Analytics team.
  • Support monthly, quarterly and annual planning cycles with data modelling, forecasting, and budget-to-pipeline analysis.
  • Ensure marketing data integrity and accurate attribution through ongoing review of Salesforce, BI and MCI reporting platforms.
  • Act as the APAC liaison to the central Marketing Ops team, supporting data alignment, governance, and best practice.
  • Collaborate with other regional Marketing Performance Business Partners (e.g., EMEA, NORAM) to standardize reporting, drive consistency, and share learnings globally.
Requirements:
  • 5+ years' experience in marketing performance, commercial analytics, or a related role within a B2B SaaS business.
  • Strong knowledge of marketing KPIs, performance benchmarking, and demand generation metrics.
  • Hands-on experience with marketing and sales systems (e.g., Salesforce, Google Analytics, Power BI and MCI).
  • Proven ability to interpret complex data, develop actionable insights, and communicate effectively with stakeholders.
  • Experience supporting marketing teams with performance tracking and strategic direction.
  • Comfortable working cross-functionally in a fast-paced, matrixed environment.

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