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Social Media Specialist
3 weeks ago
Job Title:
Location:
- As a Senior Digital Content Manager, you'll be the primary owner of our social media channels across Australia and New Zealand (ANZ) and Southeast Asia (SEA), leading content planning, localisation, publishing, player engagement, and campaign execution.
- You'll bring deep familiarity with social platforms, creative instincts, and a collaborative mindset to execute world-class content and ensure our social presence is culturally relevant and locally resonant.
- Responsibilities include owning and leading our local social media strategy and content calendar for ANZ & SEA, localising and originating content across Meta, X, TikTok, and YouTube that resonates with players and supports campaign objectives.
- Manage the day-to-day publishing of content, community interactions, and player engagement across our social channels, as well as partner closely with global and regional stakeholders to develop social plans that amplify franchise beats, support commercial priorities, and celebrate player passion.
- Act as project lead on regional activations in collaboration with cross-functional partners, brief and manage social agencies to support campaign execution and evergreen content, track, report, and analyse key social KPIs (reach, engagement, sentiment).
Requirements:
- 6+ years of experience managing social media channels in a fast-paced marketing or community role.
- Proven experience managing content and engagement across all major social platforms — including Meta, X (Twitter), TikTok, and YouTube.
- Strong editorial and copywriting skills, with proven ability to write in-brand and in-tone.
- Familiarity with social and content tools (e.g. Sprinklr).
- Comfortable working across time zones and with global counterparts; able to operate with autonomy and initiative.
Benefits:
- Delivery of locally relevant content and activations that connect us with regional player communities.
- Establishment of a clear, consistent voice for our franchises across ANZ & SEA.
- Trusted partner across APAC and Global teams, with strong cross-functional relationships and collaborative impact.
