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Content Creator for Fashion E-commerce

1 month ago

Sydney, New South Wales, Australia The Iconic Full time

**The Iconic: A Leading Force in Australian Fashion Retail**

With a strong presence in Australia and New Zealand, The Iconic has revolutionized the retail landscape since 2011. As the number one fashion e-commerce destination in the region, our platforms provide an engaging and seamless customer experience through innovative technology.

We are seeking an experienced SEO Content Specialist to join our dynamic team. In this key role, you will play a crucial part in crafting high-quality, SEO-optimized content that drives organic traffic, enhances user engagement, and boosts search engine rankings.

Responsibilities:
  • Develop compelling, keyword-optimized content for brand, category, and bespoke landing pages across our extensive catalogue.
  • Edit and upload content into our Content Management System (CMS), ensuring accurate metadata population and hyperlinking as required.
  • Implement industry-leading SEO techniques, optimizing meta titles, descriptions, headers, and internal linking.
  • Collaborate closely with internal stakeholders to enhance content quality and consistency.
  • Analyze content performance using tools like Google Analytics, SEMrush, or Ahrefs, making data-driven decisions to improve SEO outcomes.
  • Conduct regular site and content audits to identify areas for improvement or update recommendations.
  • Stay up-to-date with competitor content and SEO strategies, identifying opportunities to enhance our competitive edge.
  • Partner with UX, product, and content marketing teams to ensure all content is optimized for both search engines and users.
About You:
  • SEO Expertise: You have a deep understanding of SEO best practices, particularly across various devices, with an app-first approach being ideal.
  • Fashion eCommerce Knowledge: You possess a comprehensive understanding of fashion eCommerce, along with a strong familiarity with The Iconic's brand identity.
  • Proven SEO Copywriting Experience: Your experience in crafting copy specifically for SEO purposes is extensive, and you understand how to optimize content to drive organic traffic.
  • Exceptional Communication Skills: Your written and verbal communication skills are exceptional, allowing you to clearly articulate ideas and produce engaging content.
  • Brand Tone of Voice Interpretation: You have a keen understanding of the importance of brand tone of voice and can seamlessly interpret it into content that drives engagement and tells a compelling story.
  • Ability to Thrive Under Pressure: You excel in fast-paced environments, maintaining composure and delivering high-quality work even under pressure.
  • Team Player & Self-Starter: You can work autonomously while also thriving as part of a team, demonstrating initiative and collaboration to meet shared goals.

**Attractive Salary Package:** We offer a highly competitive salary package, ranging from **$80,000 - $110,000 AUD per annum**, depending on your level of experience and qualifications.

The estimated salary may vary based on individual circumstances.

**Benefits and Perks:**

  • Hybrid Working Options: Enjoy flexibility in your working arrangements, with options to work remotely or in-office.
  • Learning Collective**: Participate in learning days, hackathons, and other professional development opportunities to enhance your skills.
  • Parental Leave and Benefits: Receive supportive parental leave policies and benefits, including an additional day off for your child's first day at school.
  • Iconic Staff Discounts: Enjoy exclusive staff discounts on products and services.
  • Wellness Initiatives: Access discounted gym memberships and wellbeing programs to maintain a healthy work-life balance.
  • Employee Assistance Program: Receive support through our Employee Assistance Program, designed to help you navigate life's challenges.
  • Charity Partnerships: Be part of our charitable efforts, volunteering with our partner organization, Thread Together.