Regional Marketing Strategist

1 week ago

Sydney, New South Wales, Australia beBeeField Full time $90,000 - $120,000
Job Overview

The Field Marketing Manager plays a pivotal role in driving regional marketing strategies that align corporate demand generation programs and partner capabilities.

This position requires collaboration with field sales leaders to leverage data-driven decision making and achieve pipeline coverage goals across all regional marketing initiatives, particularly account-based marketing with target accounts and customers.

Key Responsibilities
  • Lead pipeline coverage in the region while collaborating with global teams to ensure overall pipeline coverage is met.
  • Utilize strong analytical skills and proven ability to use data to analyze pipeline performance and optimize campaigns.
  • Build and maintain relationships with sales, SDR, and marketing leadership to drive marketing strategy and facilitate effective communication.
  • Work closely with audience, content, digital, PR, communications, and demand marketing teams to support regional programs and initiatives.
  • Identify demand generation opportunities incremental to global campaigns and develop local activities to capitalize on these opportunities.
  • Support the delivery of global events in your region and develop local events when appropriate to promote engagement and brand awareness.
  • Engage with third-party associations and networking groups in your region to promote Optimizely's offerings and build relationships.
  • Support the global ABx strategy and regional SDRs as they orchestrate engagement with target accounts, leveraging data and insights to inform decisions.
  • Leverage global content to deliver a localized social media engagement plan that resonates with regional audiences.
Requirements

To excel in this role, you will need:

  • Strong analytical skills and experience using data to inform marketing decisions.
  • Ability to build and maintain relationships with cross-functional teams, including sales, SDR, and marketing leadership.
  • Experience working with audience, content, digital, PR, communications, and demand marketing teams to support regional programs and initiatives.
  • Proven track record of identifying and capitalizing on demand generation opportunities.
  • Ability to work collaboratively with global teams to achieve pipeline coverage goals and support regional marketing initiatives.

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