
Regional Marketing Strategist
1 week ago
The Field Marketing Manager plays a pivotal role in driving regional marketing strategies that align corporate demand generation programs and partner capabilities.
This position requires collaboration with field sales leaders to leverage data-driven decision making and achieve pipeline coverage goals across all regional marketing initiatives, particularly account-based marketing with target accounts and customers.
Key Responsibilities- Lead pipeline coverage in the region while collaborating with global teams to ensure overall pipeline coverage is met.
- Utilize strong analytical skills and proven ability to use data to analyze pipeline performance and optimize campaigns.
- Build and maintain relationships with sales, SDR, and marketing leadership to drive marketing strategy and facilitate effective communication.
- Work closely with audience, content, digital, PR, communications, and demand marketing teams to support regional programs and initiatives.
- Identify demand generation opportunities incremental to global campaigns and develop local activities to capitalize on these opportunities.
- Support the delivery of global events in your region and develop local events when appropriate to promote engagement and brand awareness.
- Engage with third-party associations and networking groups in your region to promote Optimizely's offerings and build relationships.
- Support the global ABx strategy and regional SDRs as they orchestrate engagement with target accounts, leveraging data and insights to inform decisions.
- Leverage global content to deliver a localized social media engagement plan that resonates with regional audiences.
To excel in this role, you will need:
- Strong analytical skills and experience using data to inform marketing decisions.
- Ability to build and maintain relationships with cross-functional teams, including sales, SDR, and marketing leadership.
- Experience working with audience, content, digital, PR, communications, and demand marketing teams to support regional programs and initiatives.
- Proven track record of identifying and capitalizing on demand generation opportunities.
- Ability to work collaboratively with global teams to achieve pipeline coverage goals and support regional marketing initiatives.
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