Retail Asset Strategist

Mirvac is an Australian property group with a clearly defined purpose to reimagine urban life.

We've dedicated ourselves to shaping Australia's urban landscape for over 50 years. Our evolution has been significant, growing from a small joint venture to a thriving ASX-listed property group that leads the way in sustainability, innovation, safety and placemaking.

This is a high-value commercial opportunity for our partners, driving the asset performance.

Your responsibilities will include:

• Driving deeper understanding of customer and community needs and expectations across the asset team and broader business through research, analysis and ongoing community engagement.
• Championing the customer and community through all aspects of the asset team's planning, decision making and operations.
• Strategically positioning the asset experience to ensure a clearly understood value proposition and Experience Vision.
• Developing a unique and locally specific Place DNA that is expressed through all aspects of the experience to foster its distinct local character and local appeal.
• Owning the guest journeys to ensure the easiest, best and most enjoyable experiences at every touchpoint.
• Developing and implementing innovative multi-channel programs and activations that drive increased traffic, enhance the guest experience and create opportunities for retailers and brand partners to engage effectively with key audience groups.
• Identifying, creating and supporting the selling of new revenue opportunities through strategic positioning of mall assets, media assets, and mall programming.
• Developing and executing the annual marketing plan.
• Actively managing the Marketing Budget including continuous monitoring, monthly forecasting and ROI analysis to maximise marketing dollars.
• Flawlessly delivering all brand and national programs at the local level to optimise engagement from customers, community, retailers and partners.
• Coordinating all visual merchandising, signage and advertising programs to the highest standards of creativity and presentation and in line with the asset positioning and Place DNA.
• Managing all digital channels including website, social media and email marketing, with focus on driving social media engagement, email subscribers and an increase in data collection.
• Proactively driving the asset's reputation to meet or exceed PR and contra targets as well as maintaining effective media relations.
• Participating in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the asset team.
• Fostering an environment that encourages open communication and the achievement of common goals, with regular feedback and meetings.

You're an experienced marketing professional with 5–7+ years in the Retail industry, ready to take the lead on asset strategy and drive results.

The ideal candidate will have retail marketing expertise, with experience working in tourism assets highly regarded.

• Demonstrated ability to execute strategic plans and deliver innovative multi-channel experiences and activations.
• Experience in business development or brand partnerships is a plus.
• Confidence in preparing and managing budgets on an accrual basis.
• Relevant tertiary qualification in Consumer Experience, Marketing, Production, Business or Commerce highly desirable.
• Able to combine analytical thinking with creative flair.
• Tech-savvy, with strong Microsoft Office skills and commercial/financial acumen.
• An innovator with the ability to think outside the box.
• Exceptional eye for styling, presentation and visual merchandising.
• Ability to think strategically, adapt to change, deal with ambiguity and complexity.
• Ability to create a high performing outcomes-oriented team and the best environment to deliver objectives.

If you believe this role is the perfect fit for you, we encourage you to apply today. We can't wait to hear from you.