Creative Content Specialist
1 week ago
We are seeking a creative wordsmith to join our Marketing Team, working across a portfolio of brands to develop and implement a content strategy that aligns with brand voice and marketing objectives.
The RoleAs a content specialist, you will be responsible for assisting the content manager in shaping brand narrative and driving online presence through engaging copy and content creation.
This includes:
- Developing compelling stories that connect with consumers and customers;
- Managing social media profiles and presence;
- Monitoring social listening daily to stay on top of sentiment for our brands;
- Creating a content calendar that aligns with brand voice and marketing objectives;
- Writing and editing engaging copy for diverse channels, ensuring consistency and quality across all content;
- Collaborating with agencies to produce visually captivating assets;
- Monitoring and managing content performance, analyzing metrics, and identifying opportunities for optimization;
- Fostering relationships with external partners and influencers.
Key Responsibilities:
- Developing and implementing a content strategy that drives engagement and conversion;
- Creating high-quality, engaging content that resonates with target audiences;
- Collaborating with cross-functional teams to ensure alignment and success;
- Staying up-to-date with industry trends and best practices in content marketing.
Benefits:
- Flexible working arrangements and a range of employee wellbeing programs;
- Diverse leadership development programs and professional development support;
- Award-winning employee recognition program;
- Bonus incentives and career progression opportunities;
- Discounted health insurance and gym memberships;
- Sensory club program - enjoy new product launches and culinary cooking sessions;
- Novated car leasing agreements and income protection insurance;
- Opportunity to purchase additional annual leave.
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