Global Marketing Expert

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $140,000

At Hasbro we're changing the face of play and entertainment. We're looking for people who want to explore, experiment, and innovate to come up with the best ideas.

We believe that our culture of community, passion, integrity, creativity, and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years.

We are searching for a marketing expert to join our team as Brand Manager. In this role you will create and deliver brand plans and fully integrated marketing campaigns that delight consumers and achieve our local commercial objectives.

Key Responsibilities

  • Lead the development and implementation of marketing strategies to achieve our commercial objectives
  • Optimise and manage the global product portfolio to maximise strategic growth
  • Review and analyse data and consumer / shopper insights to build your plans and make decisions
  • Oversee A&P plans and spend for the category
  • Track performance and ROI to make investment decisions that drive Market Share, Scan Sales (POS) and Brand Health metrics
  • Partner with sales teams to develop key account strategies; allocating marketing resources effectively to ensure executional support and integration
  • Inform, inspire and excite all functions and teams to build internal brand affinity

Requirements

  • 5+ years of brand/product management experience preferably in the consumer goods industry
  • Proven ability to successfully utilise all elements of the marketing mix to drive the business
  • Experience with P&L responsibility, budget planning and management
  • Strong analytical skills; using insights to leverage into thinking and planning
  • Demonstrated success delivering on business results in various competitive environments

What We Offer

  • A competitive salary and sponsored superannuation plan
  • The ability to create balance in your life with flexible work arrangements
  • Time to give back, with opportunities for volunteer work

About Our Business

We have a long history of innovation and excellence in the consumer goods industry. Our products bring joy and happiness to children and families around the world.

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