
Campaign Management Specialist
2 weeks ago
We are seeking a Marketing Automation Coordinator to join our team. In this role, you will be responsible for managing campaign data for current and prospective student communications, ensuring accuracy and relevance.
You will develop and enhance marketing automations, including identifying new requirements and future improvements. You will also collaborate with the communications team to design journey flows, segmentation strategies, and prospect pathways.
Additionally, you will conduct testing and reporting on automation and campaign performance to drive continuous improvement. You will support internal stakeholders, including managing platform updates and assisting with IT and Salesforce-related requests.
Your goal will be to contribute to student engagement and retention by delivering impactful automation and journey-building projects.
About You- Formal qualifications in a marketing or business discipline is preferable
- Marketing Cloud experience is essential
- Experience with using CRM data is desirable
- Experience with complex data structures is desirable
- Experience in Business Analytics or Functional Analytics is highly desirable
We pride ourselves on being a 'People First' employer. If you join our team, you will benefit from flexible work arrangements, professional development opportunities, and a range of employee benefits.
We offer a values-driven, collaborative work environment where your creativity and innovation will be nurtured and celebrated.
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