Strategic Marketing Campaign Lead

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $200,000
Key Role

We are seeking a highly skilled Marketing Campaign Manager to join our team. In this pivotal role, you will be responsible for developing and executing comprehensive marketing campaigns across multiple channels.

  • Design and implement strategic marketing initiatives that drive product consideration and customer acquisition through paid search, affiliates, and app stores.
  • Analyse campaign performance rigorously, identifying trends and insights that inform strategic decisions and optimisation recommendations.
  • Collaborate closely with digital advertising platforms and internal teams to identify, prioritise, and deliver innovations to our digital advertising program.

Requirements for Success:

  • At least 3 years of hands-on experience in running performance marketing campaigns across paid search (Google Ads, Bing Ads), affiliates (Canstar, Finder), app stores (Apple Search Ads, Google App Campaigns), and programmatic media buying (DA360).
  • Able to manage large media budgets and execute campaigns to drive acquisition volume efficiently.
  • Proven experience in experimentation and A/B testing: developing test and learn frameworks and initiatives to drive conversion (CRO).
  • Proficiency and comfort with data and analysis, as well as reporting tools such as Google Analytics, Datorama, and ThoughtSpot.
  • High degree of accountability for customer, brand, commercial, and risk outcomes, with great attention to detail.
  • Ability to work under tight deadlines in a fast-paced environment with multiple priorities.
  • Experience in collaborating well as part of cross-functional teams; mentoring or leadership experience is an advantage.
  • Agency experience is preferred but not essential.
About Our Organisation

Our organisation is a friendly and supportive team where everyone contributes ideas and drives outcomes. We operate in multiple markets with a strong focus on profitability.

What We Offer

We provide a wide range of benefits, including wellbeing leave days, additional service bonus leave days, paid parental leave, volunteer leave, donation matching, gender affirmation leave, access to Employee Assistance Program, and learning and development opportunities.

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