
Public Relations Strategist
6 days ago
We are seeking an experienced and strategic Public Relations Strategist to lead the development and execution of PR campaigns that elevate our reputation, voice and purpose.
This newly created role will be at the forefront of the parent-facing Demand More campaign. It combines high-impact storytelling, strong media engagement, and stakeholder coordination to influence public conversation, showcase quality not-for-profit providers and drive improvement in quality, inclusion and affordability.
You'll be reporting to the Head of Communications and collaborating closely with internal teams across marketing, advocacy, policy, corporate affairs and digital to ensure aligned, purpose-driven communications.
Your Impact:
This role is ideal for a creative communicator with excellent writing skills, strong media instincts, and a passion for social impact. You will:
- Create and deliver PR campaigns that amplify our purpose and thought leadership, with a focus on the parent-facing Demand More campaign
- Manage digital campaign activities including building and nurturing a supporter base for ongoing engagement, designing surveys and analysing engagement data to inform strategy
- Create compelling communications, including social media posts, media releases, talking points, and executive briefings that resonate with diverse audiences
- Proactively identify media opportunities, pitch stories, manage enquiries, and prepare spokespeople for interviews to increase campaign visibility
- Collaborate with internal stakeholders to ensure integrated, consistent messaging and maximum impact of campaigns
- Monitor and report on campaign performance using tools such as Google Analytics and media monitoring platforms
- Flexible work arrangements giving you choice about when and how work will be done
- Not-For-Profit Salary Packaging benefits which reduce your taxable income to increase take home pay
- Access to discounted childcare (up to 15%)
- Fitness Passport - access to gyms and pools for you and your family at a heavily discounted price
- Discounted health care and access to employee wellbeing program
- Exclusive discounts on travel, gym memberships, Apple and Dell products, and more
- First Nations Support and Cultural Leave
- Work for a company that has an aspiration to be globally recognised for early years practice and learning outcomes
- Gain significant investment in your growth and development with support, tools, training and experiences that will truly enhance the progress and outcomes for children in their earliest years
- A degree in public relations, communications, journalism, or a related field
- 2-4 years' experience in PR, communications or media roles (including managing a digital platform or campaign)
- Excellent written and verbal communication skills with a strong understanding of the media landscape
- Proven ability to craft compelling content and manage media engagement, including pitching stories and preparing spokespeople
- Proficient in website content management platforms (CMS) and have basic HTML skills to customise and troubleshoot
- Experience with platforms such as Mailchimp or Campaign Monitor, including building responsive templates, setting up automation and optimising engagement metrics
- Ability to use analytics tools to track campaign performance and audience feedback
Click 'Apply Now' and submit your application. We review applications as they are submitted.
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