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Marketing and Brand Strategist

1 week ago

Brisbane, Queensland, Australia Universal Store Full time
Job Overview
Universal Store is a leading Australian retailer specialising in trend-led and casual men's and women's fashion, shoes, accessories, lifestyle, and gifting. We are seeking an energetic and driven Marketing Manager to join our team.

About Us
We thoughtfully curate a range from local and international brands, working collaboratively to develop exclusive styles and collections to offer customers a variety of head-to-toe outfitting options no matter the occasion. The successful candidate will be responsible for driving the strategic marketing, branding, and messaging strategy of Universal Store across retail, traditional, and digital media.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies to drive brand awareness and customer engagement.
  • Plan and implement print campaigns that effectively communicate our brand message.
  • Oversee social media channels, creating engaging content and fostering a strong online community.
  • Organise and manage events that enhance brand visibility and customer loyalty.
  • Conduct trend analysis to identify emerging fashion trends and incorporate them into marketing strategies.