Digital Marketing Strategist
4 days ago
At Employment Office Australia, we're revolutionising the way organisations find and retain top talent. Our innovative approach combines AI-powered technology with expert recruitment specialists to deliver real hiring outcomes.
The RoleWe're seeking a highly skilled Digital Marketing Strategist to join our dynamic team. As a key member of our marketing department, you'll be responsible for developing and executing multi-channel campaigns that drive engagement, conversions, and leads.
Your primary focus will be on email marketing, high-volume cold outreach, content creation, and campaign execution. You'll work closely with our sales teams to develop aligned marketing strategies that support revenue growth and customer acquisition.
Key Responsibilities:
- Email Marketing & CRM – Design, execute, and optimise email campaigns that engage leads and nurture existing clients.
- High-Volume Cold Email Outreach – Implement targeted cold email outreach strategies to expand market reach and generate new business.
- Creative Content & Copywriting – Develop engaging marketing materials across multiple formats, ensuring messaging is captivating and conversion-focused.
- Sales-Driven Strategic Marketing Execution – Develop and implement marketing strategies that support sales objectives and lead generation.
- Brand Management & Positioning – Maintain consistency in messaging and positioning across all channels while balancing creativity with strategic brand alignment.
- Paid Advertising Strategy – Provide strategic direction for paid advertising campaigns across platforms like LinkedIn and Google.
What We're Looking For:
- Minimum 3 years of experience in marketing, with a strong focus on email marketing, high-volume cold outreach, content creation, and campaign execution.
- Experience collaborating closely with sales teams to develop and execute aligned marketing strategies.
- Proficiency in marketing automation tools, CRM platforms, and lead generation tools.
- Strong copywriting and content creation skills across multiple formats.
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