Senior Brand Marketing Strategist

6 hours ago


Chatswood, Australia PepsiCo Full time
Unleash Your Potential as a Senior Brand Marketing Strategist

We are seeking an accomplished Senior Brand Marketing Strategist to join our dynamic team in Sydney. As a key member of our global organization, you will be responsible for driving the brand strategy and implementing key initiatives to boost performance.

About the Role:
  • Develop and execute comprehensive brand communication strategies to elevate our Ice-Tea category
  • Lead cross-functional teams to create 360-degree integrated brand campaigns that resonate across countries in the region
  • Pioneer innovative digital, activation, and media planning initiatives to cut through the noise for niche brands
  • Mentor regional LIT innovation projects, focusing on core and opportunity areas
Your Key Responsibilities:
  1. Drive business alignment by working closely with bottlers' marketing teams and ensuring brand plans are aligned
  2. Implement brand plans by collaborating with bottlers and Pepsico's global system
  3. Craft and execute white space entry strategies into new channels and cohorts
About You:
  • Proven experience in marketing, particularly in innovation management and digital marketing
  • Excellent influencing and people management skills to engage and motivate colleagues and stakeholders
  • Demonstrated ability to deploy 360 marketing programs
  • Success in managing matrix organizations (cross-functional and cross-border)
What We Offer:
  • A competitive salary range of $120,000 - $150,000 per annum, depending on experience
  • An attractive remuneration package, including benefits and wellness programs
  • A chance to work in an agile and flexible environment that fosters growth and development
  • The opportunity to be part of a global FMCG company committed to diversity, equity, and inclusion


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