Digital Advertising Manager

1 week ago

Brisbane, Queensland, Australia beBeeDigital Full time $100,000 - $150,000

**Performance Marketing Expert Wanted**

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We are seeking an expert in performance marketing to join our team. The successful candidate will be responsible for delivering and executing paid advertising campaigns across various digital channels, including social media, Google, Digital Out-of-Home, Audio platforms, and other core digital advertising channels.

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The ideal candidate will have a strong background in building and managing digital advertising campaigns, with experience in data analysis, interpretation, and reporting. They will be able to identify opportunities, campaign performance anomalies, trends, and promote greater commercial awareness between departments.

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**Key Responsibilities:**

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  • Conduct in-depth keyword and website research, ad grouping, and audience targeting.\
  • Build out media buys for various ad platforms and oversee the day-to-day execution of paid media campaigns for client accounts.\
  • Assist with ad creation through copywriting and strategic direction for the creative team on campaign assets, maintaining a consistent brand voice for each client.\
  • Work cross-departmentally to align campaign strategies and goals across each client account.\
  • Devise and execute A/B tests, report on results, and advise on and implement campaign optimisations.\
  • Maintain knowledge of industry best practices and new technologies.\
  • Ensure tracking is correctly set up and configured across clients' accounts, for optimal attribution and reporting.\
  • Troubleshoot, problem solve, and find creative solutions to tracking challenges and issues.\
  • Review client reports and metrics to ensure identification of opportunities, campaign performance & performance anomalies (positive / negatives), trends, and to promote greater commercial awareness between departments.\
  • Assist with the building of Dashboard reports within DataStudio, to clearly and visually report on metrics that are important to our clients and align with their goals and KPIs.\
  • Explain campaign results and insights to clients, highlighting what is most important to them.\
  • Participate in discovery conversations and requirement gathering for new leads as required.\
  • Review leads' existing activities to identify opportunities.\
  • Help sales reps to scope content and/or paid media services and solutions for leads and providing estimates.\
  • Help create service proposals.\
  • Participate in sales pitches and presentations.\
  • Be proactive and confident in acting independently to determine the most effective way to deliver client campaigns in line with their goals.\
  • Value integrity and will always do what needs to be done to deliver on what has been promised, as well as going above and beyond to know you have given your best.\
  • Strive to continually improve and stay up to date with the latest in digital advertising, genuinely loving learning about the latest updates and trends.\
  • Foster a respectful and highly engaging work environment for everyone, living by values such as 'there's always a way'.\
  • Offer flexible working environments, where you're in charge of your start and finish times throughout the week.\
  • Enjoy a work-life balance and engage in all staff activities.\
  • Deliver real value to clients in everything you do, striving to consistently meet or exceed expectations.\
  • Support business growth challenges, helping clients solve sales, marketing, and customer service issues.\
  • Meaningfully impact various levels of clients' businesses and operate as a trusted partner.\
  • Live by Agora's values and culture.

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